Jeroen Dera – författare

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3 produkter

1. 

   Branding Books Across the Ages

   Strategies and Key Concepts in Literary Branding

   Av Helleke van den Braber, Jeroen Dera m. fl.

   Häftad, 2025

   814 kr

   Lägg i varukorg

   For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that …

2. 

   Research Methods in Literary Reception Studies

   Av Jeroen Dera, Anna Oerlemans m. fl.

   Häftad, 2026

   523 kr

   Lägg i varukorg

   Turning reading into research: Researching literature through its reception.First methods-focused handbook in the fieldStrongly practical and suitable for advanced teachingBridging qualitative and quantitative researchFor advanced students and early-career researchersResearch Methods in Literary …

3. 

   Branding Books Across the Ages

   Strategies and Key Concepts in Literary Branding

   Av Helleke van den Braber, Jeroen Dera m. fl.

   Inbunden, 2021

   2758 kr

   Lägg i varukorg

   For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that …