H.G. Gemunden – författare

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1 produkter

1. 

   Relationships and Networks in International Markets

   Av H.G. Gemunden, Thomas Ritter m. fl.

   Inbunden, 1998

   1922 kr

   Lägg i varukorg

   The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant …