Hugo Guyader – författare
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4 produkter
Marketing & sustainability : why and how sustainability is changing current marketing practices
Av Hugo Guyader, Mikael Ottosson m. fl.
Häftad, 2020
5,0 utav 5 stjärnor. Totalt antal röster: (1)
487 kr
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This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today’s consumers, …
Marketing and Sustainability
Contradiction or the Path to Profitable Businesses and Sustainable Societies
Av Pia A. Albinsson, Hugo Guyader m. fl.
Inbunden, 2024
735 kr
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In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how …
Marketing and Sustainability
Contradiction or the Path to Profitable Businesses and Sustainable Societies
Av Anders Parment, Mikael Ottosson m. fl.
E-bok, 2024
853 kr
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In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how …
Marketing and Sustainability
Contradiction or the Path to Profitable Businesses and Sustainable Societies
Av Anders Parment, Mikael Ottosson m. fl.
E-bok, 2024
913 kr
Lägg i varukorg
In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how …