Ian C. MacMillan – författare

With the rise of the knowledge economy, the knowledge content of goods and services is going up just as their material content is declining. Economic value is increasingly seen to reside in the former - that is, in intangible assets - rather than in the latter. Yet we keep wanting to turn knowledge back into something tangible, something with definite boundaries which can be measured, manipulated, appropriated, and traded. In short, we want to reifyknowledge.Scholars have been debating the nature of knowledge since the time of Plato. Many new insights have been gained from these debates, but little theoretical consensus has been achieved. Through six thematically linked chapters, the book articulates the theoretical approach to the production and distribution of knowledge that underpins Max Boisot''s conceptual framework, the Information Space or I-Space. In this way the book looks to provide theoretical and practical underpinnings to Boisot''s bookKnowledge Assets (OUP, 1998).Following an introductory chapter, how knowledge relates to data and information is first examined in chapter 1, and how different economic actors - entrepreneurs, managers, etc - use knowledge as a basis for action is explored in chapter 2. Chapter 3 looks at how the heterogeneity of economic actors arises naturally from their respective data processing strategies in spite of any similarities in the data that they might share. Chapter 4 argues, contra much transaction-based economics,that an organizational order must have preceded a market order, something that should be reflected in any knowledge-based theory of the firm. Chapter 5 discusses the cultural and institutional significance of different kinds of knowledge flows. Finally, chapter 6 presents an agent-based simulation model,SimISpace, that illustrates how the I-Space might be applied to concrete problems such those of intellectual property rights. A concluding chapter proposes a research agenda based on the theorizing developed in the book.The approach the book sets out is used by a whole range of organizations to issues of knowledge management, policy, economics, and organizational and cultural change.

With the rise of the knowledge economy, the knowledge content of goods and services is going up just as their material content is declining. Economic value is increasingly seen to reside in the former - that is, in intangible assets - rather than in the latter. Yet we keep wanting to turn knowledge back into something tangible, something with definite boundaries which can be measured, manipulated, appropriated, and traded. In short, we want to reifyknowledge.Scholars have been debating the nature of knowledge since the time of Plato. Many new insights have been gained from these debates, but little theoretical consensus has been achieved. Through six thematically linked chapters, the book articulates the theoretical approach to the production and distribution of knowledge that underpins Max Boisot''s conceptual framework, the Information Space or I-Space. In this way the book looks to provide theoretical and practical underpinnings to Boisot''s bookKnowledge Assets (OUP, 1998).Following an introductory chapter, how knowledge relates to data and information is first examined in chapter 1, and how different economic actors - entrepreneurs, managers, etc - use knowledge as a basis for action is explored in chapter 2. Chapter 3 looks at how the heterogeneity of economic actors arises naturally from their respective data processing strategies in spite of any similarities in the data that they might share. Chapter 4 argues, contra much transaction-based economics,that an organizational order must have preceded a market order, something that should be reflected in any knowledge-based theory of the firm. Chapter 5 discusses the cultural and institutional significance of different kinds of knowledge flows. Finally, chapter 6 presents an agent-based simulation model,SimISpace, that illustrates how the I-Space might be applied to concrete problems such those of intellectual property rights. A concluding chapter proposes a research agenda based on the theorizing developed in the book.The approach the book sets out is used by a whole range of organizations to issues of knowledge management, policy, economics, and organizational and cultural change.

With the rise of the knowledge economy, the knowledge content of goods and services is going up just as their material content is declining. Economic value is increasingly seen to reside in the former - that is, in intangible assets - rather than in the latter. Yet we keep wanting to turn knowledge back into something tangible, something with definite boundaries which can be measured, manipulated, appropriated, and traded. In short, we want to reify knowledge. Scholars have been debating the nature of knowledge since the time of Plato. Many new insights have been gained from these debates, but little theoretical consensus has been achieved. Through six thematically linked chapters, the book articulates the theoretical approach to the production and distribution of knowledge that underpins Max Boisot's conceptual framework, the Information Space or I-Space. In this way the book looks to provide theoretical and practical underpinnings to Boisot's book Knowledge Assets (OUP, 1998).Following an introductory chapter, how knowledge relates to data and information is first examined in chapter 1, and how different economic actors - entrepreneurs, managers, etc - use knowledge as a basis for action is explored in chapter 2. Chapter 3 looks at how the heterogeneity of economic actors arises naturally from their respective data processing strategies in spite of any similarities in the data that they might share. Chapter 4 argues, contra much transaction-based economics, that an organizational order must have preceded a market order, something that should be reflected in any knowledge-based theory of the firm. Chapter 5 discusses the cultural and institutional significance of different kinds of knowledge flows. Finally, chapter 6 presents an agent-based simulation model, SimISpace, that illustrates how the I-Space might be applied to concrete problems such those of intellectual property rights. A concluding chapter proposes a research agenda based on the theorizing developed in the book.The approach the book sets out is used by a whole range of organizations to issues of knowledge management, policy, economics, and organizational and cultural change.

You''ve been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it''s too late.Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company''s full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you''ll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.

Robust methods to identify new growth opportunitiesYOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call “MarketBusters”—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth:• Change the customer’s total experience: Make it simpler, faster, or more beneficial for customers to buy from you• Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors’• Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance• Anticipate or exploit industry shifts: Capitalize on changes before competitors do• Create a new market space: Trigger the emergence of a new marketEvery marketbusting move is illustrated in practice through vivid company examples—including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact. The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution.New opportunities for explosive growth are waiting to be unleashed. MarketBusters is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth.

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late. Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities.By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.

Available for the First Time: The Complete Social Entrepreneur's PlaybookCovers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads)Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process.Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population.Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments.Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up.Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources.Includes access to downloadable planning documents, including user-friendly spreadsheets