The nature of health in later life has conventionally been studied from two perspectives. Medical sociologists have focused on the failing body, chronic illness, infirmity and mortality, while social gerontologists on the other hand have focused on the epidemiology of old age and health and social policy. By examining these perspectives, Higgs and Jones show how both standpoints have a restricted sense of contemporary ageing which has prevented an understanding of the way in which health in later life has changed. In the book, the authors point out that the current debates on longevity and disability are being transformed by the emergence of a fitter and healthier older population. This third age - where fitness and participation are valorised – leads to the increasing salience of issues such as bodily control, age-denial and anti-ageing medicine. By discussing the key issue of old age versus ageing, the authors examine the prospect of a new sociology – a sociology of health in later life.

Medical Sociology and Old Age is essential reading for all students and researchers of medical sociology and gerontology and for anyone concerned with the challenge of ageing populations in the twenty-first century.

This book is essential reading for all students and researchers of medical sociology and gerontology.

The nature of health in later life has conventionally been studied from two perspectives. Medical sociologists have focused on the failing body, chronic illness, infirmity and mortality, while social gerontologists on the other hand have focused on the epidemiology of old age and health and social policy. By examining these perspectives, Higgs and Jones show how both standpoints have a restricted sense of contemporary ageing which has prevented an understanding of the way in which health in later life has changed. In the book, the authors point out that the current debates on longevity and disability are being transformed by the emergence of a fitter and healthier older population. This third age - where fitness and participation are valorised – leads to the increasing salience of issues such as bodily control, age-denial and anti-ageing medicine. By discussing the key issue of old age versus ageing, the authors examine the prospect of a new sociology – a sociology of health in later life.

Medical Sociology and Old Age is essential reading for all students and researchers of medical sociology and gerontology and for anyone concerned with the challenge of ageing populations in the twenty-first century.

This book is essential reading for all students and researchers of medical sociology and gerontology.

Targeted as the ''grey consumer'', people retiring now participated in the creation of the post-war consumer culture.  These consumers have grown older but have not stopped consuming.

Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the ''individualised consumer citizen'' and what this means for health and social policies. 

The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.

The nature of health in later life has conventionally been studied from two perspectives. Medical sociologists have focused on the failing body, chronic illness, infirmity and mortality, while social gerontologists on the other hand have focused on the epidemiology of old age and health and social policy. By examining these perspectives, Higgs and Jones show how both standpoints have a restricted sense of contemporary ageing which has prevented an understanding of the way in which health in later life has changed. In the book, the authors point out that the current debates on longevity and disability are being transformed by the emergence of a fitter and healthier older population. This third age - where fitness and participation are valorised – leads to the increasing salience of issues such as bodily control, age-denial and anti-ageing medicine. By discussing the key issue of old age versus ageing, the authors examine the prospect of a new sociology – a sociology of health in later life.

Medical Sociology and Old Age is essential reading for all students and researchers of medical sociology and gerontology and for anyone concerned with the challenge of ageing populations in the twenty-first century.

This book is essential reading for all students and researchers of medical sociology and gerontology.

The nature of health in later life has conventionally been studied from two perspectives. Medical sociologists have focused on the failing body, chronic illness, infirmity and mortality, while social gerontologists on the other hand have focused on the epidemiology of old age and health and social policy. By examining these perspectives, Higgs and Jones show how both standpoints have a restricted sense of contemporary ageing which has prevented an understanding of the way in which health in later life has changed. In the book, the authors point out that the current debates on longevity and disability are being transformed by the emergence of a fitter and healthier older population. This third age - where fitness and participation are valorised – leads to the increasing salience of issues such as bodily control, age-denial and anti-ageing medicine. By discussing the key issue of old age versus ageing, the authors examine the prospect of a new sociology – a sociology of health in later life.

Medical Sociology and Old Age is essential reading for all students and researchers of medical sociology and gerontology and for anyone concerned with the challenge of ageing populations in the twenty-first century.

This book is essential reading for all students and researchers of medical sociology and gerontology.

Targeted as the ''grey consumer'', people retiring now participated in the creation of the post-war consumer culture.  These consumers have grown older but have not stopped consuming.

Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the ''individualised consumer citizen'' and what this means for health and social policies. 

The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.