Ingo Köhler – författare
Visar alla böcker från författaren Ingo Köhler. Handla med fri frakt och snabb leverans.
7 produkter
Routledge Handbook of Economic Expectations in Historical Perspective
Av Laetitia Lenel, Alexander Nützenadel m. fl.
Inbunden, 2025
3906 kr
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The Routledge Handbook of Economic Expectations in Historical Perspective offers a one-stop reference that distills and summarizes the recent scholarship on economic expectations. Investigating the dynamics, effects, and determinants of economic expectations from a global perspective since the …
Consumer Engineering, 1920s–1970s
Marketing between Expert Planning and Consumer Responsiveness
Av Jan Logemann, Gary Cross m. fl.
Inbunden, 2019
1243 kr
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In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise …
Consumer Engineering, 1920s–1970s
Marketing between Expert Planning and Consumer Responsiveness
Av Jan Logemann, Gary Cross m. fl.
Häftad, 2020
906 kr
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In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise …
Persecuted, “Aryanized,” Compensated?
How the Department Store Group Hermann Tietz Became Hertie
Inbunden, 2025
660 kr
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The Hermann Tietz family business was one of the pioneers of the German department store industry. After the National Socialist takeover, the Jewish owners were forced to give up their company. Hermann Tietz became Hertie. The troubled past of this major department store brand of the West German …
Dresdner Bank Und Die Deutschen Juden
Av Dieter Ziegler, Maren Janetzko m. fl.
Inbunden, 2021
631 kr
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Der Band geht detailliert darauf ein, wie sich die Dresdner Bank am Ausschluss der deutschen Juden aus dem Wirtschaftsleben beteiligte. Dabei geht es auf der einen Seite darum, wie die Bank mit ihren eigenen jüdischen Angestellten umging. Hier zeigt sich, wie die rassistische NS-Gesetzgebung zur …
Varieties of Family Business
Germany and the United States, Past and Present
Av Hartmut Berghoff, Ingo Köhler
Häftad, 2021
440 kr
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The idea of a business owned by a family and passed down from generation to generation sits firmly in our cultural imagination. And family businesses are of central importance in both Germany and in the United States. Still, there are significant differences in the two nations, both in terms of …
