J. Leach - Böcker

Recent years have seen remarkable improvements in survival training and technology, yet most people still perish quickly in the face of adversity. This book considers the psychology of human survival: how groups and individuals behave before, during and after life-threatening events. Both short- and long-term survival are addressed as well as the psychological consequences of hunger, thirst, cold, heat, crowding, isolation, fatigue and sleep deprivation. The essence of this work is distilled into a set of principles for psychological first-aid for use in the field.

Master each step of the complete "life cycle" of a firm with Leach/Melicher's ENTREPRENEURIAL FINANCE, 7E. This edition vividly explains the theories, corporate finance tools and techniques you need to start, build and eventually harvest a successful entrepreneurial venture today. Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors. Updates throughout this edition feature real examples as well as in-depth capstone cases and mini-cases drawn from actual entrepreneurial ventures and common financial scenarios. Strengthen your entrepreneurial skills as you study key concepts, such as venture capital funds, clean tech, sustainable sales growth, strategic alliances, licensing agreements and exit strategies.