Jacob Goldenberg – författare

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13 produkter

Resistance to Innovation
Its Sources and Manifestations
Av Jacob Goldenberg, Shaul Oreg
E-bok, 2015
884 kr
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Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on …
Resistance to Innovation
Its Sources and Manifestations
Av Shaul Oreg, Jacob Goldenberg
Inbunden, 2015
429 kr
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Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on …
Creativity in Product Innovation
Av Jacob Goldenberg, David Mazursky
Häftad, 2002
1391 kr
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Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the …
Cracking the Ad Code
Av Jacob Goldenberg, Amnon Levav m. fl.
Häftad, 2009
687 kr
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Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over …
Creativity in Product Innovation
Av Jacob Goldenberg, David Mazursky
Inbunden, 2002
2247 kr
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Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the …
Cracking the Ad Code
Av Jacob Goldenberg, Amnon Levav m. fl.
Inbunden, 2009
1207 kr
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Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over …
Inside the Box
A Proven System of Creativity for Breakthrough Results
Av Drew Boyd, Jacob Goldenberg
Häftad, 2014
253 kr
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“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive ). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming …
Inside the Box
A Proven System of Creativity for Breakthrough Results
Av Jacob Goldenberg, Drew Boyd
E-bok, 2013
186 kr
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“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive ). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming …
Inside the Box
The creative method that works for everyone
Av Drew Boyd, Jacob Goldenberg
E-bok, 2013
132 kr
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Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, …
Research Contributions of Donald R. Lehmann to Marketing, Volume 6
Innovation Diffusion, Strategy, and Marketing Performance
Av Sunil Gupta, Jacob Goldenberg m. fl.
Inbunden, 2026
2029 kr
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The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
Research Contributions of Donald R. Lehmann to Marketing, Volume 6
Innovation Diffusion, Strategy, and Marketing Performance
Av Sunil Gupta, Jacob Goldenberg
E-bok, 2026
2619 kr
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The &quote;Great Thinkers in Marketing&quote; series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume …
Inside the Box
Warum die besten Innovationen im Geschäftsleben direkt vor Ihren Füßen liegen
Av Drew Boyd, Jacob Goldenberg
2019
292 kr
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Kreative Ideen entwickeln – mit diesem Buch über InnovationstechnikenDas Erstellen innovativer Konzepte fällt Ihnen schwer? Sie haben Probleme bei der Ideenfindung? Dann kann Ihnen dieses Buch mit verschiedenen Kreativitätstechniken weiterhelfen. Praxisnah und problembezogen vermittelt es Techniken …
Inside the Box
Warum die besten Innovationen im Geschäftsleben direkt vor Ihren Füßen liegen
Av Jacob Goldenberg, Drew Boyd
E-bok, 2019
235 kr
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Kreative Ideen entwickeln – mit diesem Buch über Innovationstechniken Das Erstellen innovativer Konzepte fällt Ihnen schwer? Sie haben Probleme bei der Ideenfindung? Dann kann Ihnen dieses Buch mit verschiedenen Kreativitätstechniken weiterhelfen. Praxisnah und problembezogen vermittelt es …