Jacqueline Mayfield – författare

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

This volume presents new research on a flourishing and evolving leader communication theory – motivating language. Divided into three parts, it explores the foundations of the field, its antecedents and outcomes, and its application in various industries and contexts. The authors re-examine the theoretical foundations of the theory and its potential in dialogic and virtual settings. They also explore various extensions of motivating language, including its applications during the COVID-19 pandemic.Integrating a broad scope of approaches that draws from diverse fields, this work offers researchers in management, leadership, and business communication overviews of recent research as well as extensions of motivating language theory that will advance the field.