Robyn Walker – författare

Traditionally, management theories have taken a psychological approach to leadership, assuming that it is located within or an attribute of individuals. In contrast, the discursive approach to leadership, assumes that leadership is created through communication practices - practices that are contingent on the negotiation that then occurs between leader and followers.

This book is for a broad audience, including students and professors in business schools and practicing business executives. It informs current and future leaders on how to more effectively approach leadership as a communication practice that involves and depends upon the response of potential followers. This is particularly important in a business environment that involves diverse participants with differing expectations and values related to the practice of leadership.

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.