Jaleh Afshar – författare

Explore Meta Spark Studio, a program used for augmented reality (AR) effect creation and deployment across multiple social media channels. This beginner’s guide to AR development focuses on practical, project-based learning — no prior coding or design experience is required.You will start by learning the fundamentals of AR as a whole and become familiar with key terminology and core concepts, building a baseline understanding of the technology overall.Using that foundational knowledge, you’ll embark on step-by-step tutorials and get hands-on with building AR effects. Projects include selfie effects that react to facial expressions and target tracking effects that respond to images detected in the real-world environment. You’ll also learn how to create an entire AR game, including animations and scoring.Along the way, you’ll learn techniques for how to customize each one of these projects to fit your own unique vision. Additionally, you’ll become familiar with the ways to publish and share these creations with others.With access to this technology being available in nearly every smartphone, the world of AR is expanding every day. Now is a great time to tell your creative story through this new medium.You will:• Create a face tracking project that reacts to facial expressions• Build a target tracking project that responds to images in the real world• Develop a complete AR game with animations and scoring• Customize project templates with alternative assets and parameters• Understand how to package these effects for official publishing through social media platformsWho is this book for:This book is ideal for students, educators, creatives, small-business owners, or anyone else interested in creating immersive AR experiences for social networking platforms such as Instagram and Facebook. No coding or design experience is required.

Explore Meta Spark Studio, a program used for augmented reality (AR) effect creation and deployment across multiple social media channels. This beginner’s guide to AR development focuses on practical, project-based learning — no prior coding or design experience is required.You will start by learning the fundamentals of AR as a whole and become familiar with key terminology and core concepts, building a baseline understanding of the technology overall.Using that foundational knowledge, you’ll embark on step-by-step tutorials and get hands-on with building AR effects. Projects include selfie effects that react to facial expressions and target tracking effects that respond to images detected in the real-world environment. You’ll also learn how to create an entire AR game, including animations and scoring.Along the way, you’ll learn techniques for how to customize each one of these projects to fit your own unique vision. Additionally, you’ll become familiar with the ways to publish and share these creations with others.With access to this technology being available in nearly every smartphone, the world of AR is expanding every day. Now is a great time to tell your creative story through this new medium.You will:• Create a face tracking project that reacts to facial expressions• Build a target tracking project that responds to images in the real world• Develop a complete AR game with animations and scoring• Customize project templates with alternative assets and parameters• Understand how to package these effects for official publishing through social media platformsWho is this book for:This book is ideal for students, educators, creatives, small-business owners, or anyone else interested in creating immersive AR experiences for social networking platforms such as Instagram and Facebook. No coding or design experience is required.

Meet the creative minds shaping our world in Chief Design Officers At Work, the captivating new addition to the acclaimed At Work series from Apress. Explore the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in mind.Through a collection of insightful interviews from design officers at companies like Sony Pictures Entertainment, Uber, and Meta, among others, readers will gain an illuminating glimpse into the daily lives, challenges, and triumphs of prominent design executives from various industries, spanning zero-to-one products to established brands. Each of these design experts have played a pivotal role in shaping design-driven approaches, leading to groundbreaking industry evolutions and market disruption. The remarkable stories and insights from these visionaries reveal how design-led thinking can be a powerful catalyst for driving bottom line success. From building user-centric products to creating cohesive brand experiences, these design leaders demonstrate the transformative impact design can have on business outcomes.Readers who are design practitioners, launching their own startup, revitalizing an existing product, or established executives will find invaluable lessons and inspiration within these pages. What You Will LearnHow design leaders navigate complex business landscapes to craft compelling user experiences and brand strategiesValuable insights and practical advice that can elevate their own practiceHow to make a lasting impact in your industry as a designer Who This Book is ForWhether you're a seasoned executive seeking fresh inspiration or an aspiring design practitioner eager to glean wisdom from the best in the field, Chief Design Officers at Work is an indispensable guide for anyone in the design field.