James G. Webster – författare
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4 produkter
Marketplace of Attention
E-bok, 2014
369 kr
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How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and …
Ratings Analysis
Audience Measurement and Analytics
Av James G. Webster, Patricia F. Phalen m. fl.
Inbunden, 2013
3530 kr
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This 4 th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, …
Ratings Analysis
Audience Measurement and Analytics
Av James G. Webster, Patricia F. Phalen m. fl.
Häftad, 2013
1915 kr
Lägg i varukorg
This 4 th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, …
