Patricia F. Phalen – författare
Visar alla böcker från författaren Patricia F. Phalen. Handla med fri frakt och snabb leverans.
10 produkter
Ratings Analysis
Audience Measurement and Analytics
Av James G. Webster, Patricia F. Phalen m. fl.
Inbunden, 2013
3530 kr
Lägg i varukorg
This 4 th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, …
Ratings Analysis
Audience Measurement and Analytics
Av James G. Webster, Patricia F. Phalen m. fl.
Häftad, 2013
1915 kr
Lägg i varukorg
This 4 th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, …
Mass Audience
Rediscovering the Dominant Model
Av James Webster, Patricia F. Phalen
Inbunden, 1996
2519 kr
Lägg i varukorg
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was …
Mass Audience
Rediscovering the Dominant Model
Av James Webster, Patricia F. Phalen
Häftad, 1996
649 kr
Lägg i varukorg
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was …
Mass Audience
Rediscovering the Dominant Model
Av Patricia F. Phalen, James Webster
E-bok, 2013
746 kr
Lägg i varukorg
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was …
Mass Audience
Rediscovering the Dominant Model
Av Patricia F. Phalen, James Webster
E-bok, 2013
762 kr
Lägg i varukorg
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was …
Writing Hollywood
The Work and Professional Culture of Television Writers
Inbunden, 2017
2513 kr
Lägg i varukorg
Writing Hollywood highlights the writing process in the production of television drama and comedy series in the U.S. The way writers do their jobs is heavily dependent not only on the demands of commercial business, but also on the uncertainties inherent in a writing career in Hollywood. Drawing on …
Writing Hollywood
The Work and Professional Culture of Television Writers
Häftad, 2017
633 kr
Lägg i varukorg
Writing Hollywood highlights the writing process in the production of television drama and comedy series in the U.S. The way writers do their jobs is heavily dependent not only on the demands of commercial business, but also on the uncertainties inherent in a writing career in Hollywood. Drawing on …
Writing Hollywood
The Work and Professional Culture of Television Writers
E-bok, 2017
745 kr
Lägg i varukorg
Writing Hollywood highlights the writing process in the production of television drama and comedy series in the U.S. The way writers do their jobs is heavily dependent not only on the demands of commercial business, but also on the uncertainties inherent in a writing career in Hollywood. Drawing on …
Writing Hollywood
The Work and Professional Culture of Television Writers
E-bok, 2017
745 kr
Lägg i varukorg
Writing Hollywood highlights the writing process in the production of television drama and comedy series in the U.S. The way writers do their jobs is heavily dependent not only on the demands of commercial business, but also on the uncertainties inherent in a writing career in Hollywood. Drawing on …
