Jan Johanson – författare
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4 produkter
Managing the Embedded Multinational
A Business Network View
Av Mats Forsgren, Ulf Holm m. fl.
Häftad, 2006
691 kr
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This book expands the business network view on managerial issues in multinational corporations. Specifically, it scrutinises the importance of a subsidiary's external and internal business network for its strategic and organizational role within the corporation.The internationalisation of firms in …
Business Network Learning
Inbunden, 2001
1760 kr
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Emerging global markets and rapid technological development make strong demands on the ability of companies to develop and utilize knowledge. In order to handle the knowledge management problem, firms have to search for new collaborative ways of organizing internationalization and technical …
Managing Customer Relationships on the Internet
Av Dharma Deo Sharma, Angelica Lindstrand m. fl.
Inbunden, 2005
1827 kr
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For marketers, the Internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to …
Managing the Embedded Multinational
A Business Network View
Av Mats Forsgren, Ulf Holm m. fl.
Inbunden, 2005
1910 kr
Lägg i varukorg
This book expands the business network view on managerial issues in multinational corporations. Specifically, it scrutinises the importance of a subsidiary's external and internal business network for its strategic and organizational role within the corporation.The internationalisation of firms in …