Jan Pechmann – författare

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1 produkter

1. 

   60% Potential

   Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption

   Av Johanna Gollnhofer, Jan Pechmann

   Häftad, 2026

   500 kr

   Lägg i varukorg

   Unlocking the untapped 60% of consumers, experts reveal how marketing can transform sustainable choices from a niche concern into mass adoption.Sustainable consumption is no longer a niche concern, it’s a necessity. Even so, many consumers remain hesitant, torn between their belief in …