Johanna Gollnhofer – författare
Visar alla böcker från författaren Johanna Gollnhofer. Handla med fri frakt och snabb leverans.
6 produkter
Elgar Encyclopedia of Consumer Behavior
Av Johanna Gollnhofer, Reto Hofstetter m. fl.
Inbunden, 2024
3315 kr
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Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading …
Elgar Encyclopedia of Consumer Behavior
Av Torsten Tomczak, Reto Hofstetter m. fl.
E-bok, 2024
880 kr
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Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading …
60% Potential
Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption
Av Johanna Gollnhofer, Jan Pechmann
Häftad, 2026
500 kr
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Unlocking the untapped 60% of consumers, experts reveal how marketing can transform sustainable choices from a niche concern into mass adoption.Sustainable consumption is no longer a niche concern, it’s a necessity. Even so, many consumers remain hesitant, torn between their belief in …
Marketingplanung
Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Av Torsten Tomczak, Sven Reinecke m. fl.
2023
497 kr
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Dieses Buch vermittelt in verständlicher und knapper Form einen systematischen Überblick über den idealtypischen Verlauf der Marketingplanung. Leserinnen und Leser erhalten ein übersichtliches Raster, mit dessen Hilfe sie das umfangreiche und komplexe Marketingwissen einordnen und für die …
Strategic Marketing
Market-Oriented Corporate and Business Unit Planning
Av Torsten Tomczak, Sven Reinecke m. fl.
Häftad, 2026
509 kr
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This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, making it more accessible and easier to apply to strategic marketing planning. Many short case …
Strategic Marketing
Market-Oriented Corporate and Business Unit Planning
Av Johanna Gollnhofer, Sven Reinecke m. fl.
E-bok, 2026
575 kr
Lägg i varukorg
This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, making it more accessible and easier to apply to strategic marketing planning. Many short case …
