Edited by Johanna Gollnhofer, Associate Professor of Marketing, Institute for Marketing & Customer Insight, University of St. Gallen, Reto Hofstetter, Professor of Marketing, Institute of Marketing and Analytics (IMA), University of Lucerne and Torsten Tomczak, Professor of Marketing, Institute for Mobility, University of St. Gallen, Switzerland

‘The Elgar Encyclopedia of Consumer Behavior is an exemplary work. It includes not only time-honored theories but also the rapidly evolving landscape of consumer behavior. As a consumer researcher, I am particularly impressed by the comprehensive coverage of contemporary terms and concepts on technology. An invaluable resource for anyone who touches on the field of consumer behavior and consumption!’

• ContentsPreface xii1 Aesthetic Design 1Jan R. Landwehr2 Algorithm Aversion 5Anne-Kathrin Klesse, YueZhang and Mirjam A. Tuk3 Algorithm Predictability 9Melanie Clegg4 Algorithmic Advice 12Benjamin von Walter5 Algorithmic Consumption 15Jana Gross6 Anthropomorphism 18Carsten Baumgarth7 Anti-consumption 22Julia Gisler8 Art Infusion 25Carsten Baumgarth9 Augmented Reality Marketing 28Joachim Scholz and Andrew N. Smith10 Behavioral Pricing 32Felix Schakols11 Bounded Rationality 35Kristina Kleinlercher12 Brand Antifragility 38Daniel Dietrich13 Brand Authenticity 40Lucia Malär14 Brand Displacement 43Kirk Kristofferson and Lea Dunn15 Brand Gender and Brand Equity 46Theo Lieven16 Brand Personality 49Lucia Malär17 Brand Relationships 52Janina Rebecca Kauz18 Brand Trust 55Mansur Khamitov, KoushyarRajavi, Der-Wei Huang andYuly Hong19 CASA (Computers areSocial Actors) 59Carsten Baumgarth20 Conspicuous Consumption 62Perrine Desmichel and Bruno Kocher21 Constraining Ideas 65Reto Hofstetter22 Consumer AI Experience 68Stefano Puntoni, RebeccaWalker Reczek, Markus Gieslerand Simona Botti23 Consumer Brand Contestation 70Daniel Dietrich24 Consumer Co-creation 73Daniel Wentzel25 Consumer Creativity 76Gry Høngsmark Knudsen,Mario Campana, Kat Duffy andEric Arnould26 Consumer Culture 81Eric Arnould and Craig J. Thompson27 Consumer Downsizing 85Lisa Eckmann28 Consumer Fetish 89Eric Arnould29 Consumer Identity 93Americus Reed II, MarkForehand, Stefano Puntoni andLuk Warlop30 Consumer Needs 94Hélène Gorge, Nil Özçağlar-Toulouse and DannieKjeldgaard31 Consumer–Object Relations 97Christiane Aufschnaiter32 Consumer Patient 99Anna Schneider-Kamp33 Consumer Responsibilization 103Johanna Gollnhofer34 Consumer Socialization 105Janina Rebecca Kauz35 Consumer Temporality 109Thomas Robinson36 Consumer Tribes 113Carlos A. Diaz Ruiz37 Consumption Communities 116Jan-Hendrik Bucher38 Consumption-led Market Shaping 121Carlos A. Diaz Ruiz39 Consumption Myth 124Craig J. Thompson and Eric Arnould40 Costly Signaling 128Bruno Kocher and Perrine Desmichel41 Customer Inspiration 131Marc Linzmajer, HeinerEvanschitzky and Thomas Rudolph42 Customer Journeys 134Carlos A. Diaz Ruiz43 Default Effects 137Alõm Yõlmaz, Isabelle Engelerand Minah Jung44 Delay Discounting 141David J. Hardisty45 Detached Co-involvement 145Anna Schneider-Kamp46 Digital Consumption 148Christiane Aufschnaiter47 Digital Possessions 151Russell Belk48 Essentialism 154Tim Döring49 Ethical Consumption Cap 157Carys Egan-Wyer and Jack Coffin50 Evaluative Conditioning 159Jan R. Landwehr51 Extended Self 162Russell Belk52 Fandom 165Gry Høngsmark Knudsen53 Framing 168David J. Hardisty54 Greenwashing 171Lucia Gatti and Peter Seele55 Health Capital 175Anna Schneider-Kamp56 Hostile Learning Environments 179Jack S. Tillotson and KushagraBhatnagar57 Impulse Buying 183Kristina Kleinlercher58 Legitimacy 186Thomas Robinson59 Luxury Consumption 191Nacima Ourahmoune andEmma Samsioe60 Market Segmentation 195Carlos A. Diaz Ruiz61 Mass Customization 198Franziska Krause62 Materiality 201Christiane Aufschnaiter63 Medical Consumerism 204Anna Schneider-Kamp64 Message Framing 208Wibke Heidig65 Mixed Emotions 211Jana-Verena Gerhart and Vincent Oh66 Multimodal MarketingCommunication 216Stefania Farace67 Narrative Recrafting 218Hanne Pico Larsen, JackS. Tillotson and SusanneÖsterlund-Pötzsch68 Need for Uniqueness 221Matthias Fuchs and Martin Schreier69 Non-Fungible Tokens 224Reto Hofstetter70 Nostalgic Consumption 227Christian Dam, Benjamin J.Hartmann and Katja H. Brunk71 Nudging 230Julia Gisler72 Online Reviews 232Leif Brandes73 Paradigms in ConsumerBehavior Research 235Joern Redler74 Perceived Ownership 241Matthias Fuchs75 Persuasion Knowledge 244Martin Eisend76 Platform Affordances 247Lydia Ottlewski77 Point-of-PurchaseCommunications 250Joern Redler78 Processing Fluency 253Jan R. Landwehr79 Product Design 257Daniel Wentzel80 Prosumption 261Jan-Hendrik Bucher81 Psychological Distance 263David Finken82 Relationship Norms 268Benjamin von Walter83 Self-congruence 271Lucia Malär84 Self-tracking 274Federico García Baena85 Sharing 277Russell Belk86 Social Media Fatigue 280Christopher Zerres and ThomasBreyer-Mayländer87 Social Media Firestorms 283Andrew N. Smith and Joachim Scholz88 Social Responsibility 287Verena E. Wieser and AndreaHemetsberger89 Storied Consumer Self 291Julius Stephan90 Switching Behavior 294Kristina Kleinlercher91 Technology AcceptanceModels: TAM and UTAUT 297Carsten Baumgarth92 Time Poverty 301Maria Giulia Trupia, IsabelleEngeler and Cassie Mogilner Holmes93 Transitional Consumer 305Julius Stephan94 Value Regimes 308Johanna Gollnhofer and Henri Weijo95 Vintage Consumption 310Christian Dam96 Word of Mouth 313Leif Brandes

Edited by Johanna Gollnhofer, Associate Professor of Marketing, Institute for Marketing & Customer Insight, University of St. Gallen, Reto Hofstetter, Professor of Marketing, Institute of Marketing and Analytics (IMA), University of Lucerne and Torsten Tomczak, Professor of Marketing, Institute for Mobility, University of St. Gallen, Switzerland

‘The Elgar Encyclopedia of Consumer Behavior is an exemplary work. It includes not only time-honored theories but also the rapidly evolving landscape of consumer behavior. As a consumer researcher, I am particularly impressed by the comprehensive coverage of contemporary terms and concepts on technology. An invaluable resource for anyone who touches on the field of consumer behavior and consumption!’

• ContentsPreface xii1 Aesthetic Design 1Jan R. Landwehr2 Algorithm Aversion 5Anne-Kathrin Klesse, YueZhang and Mirjam A. Tuk3 Algorithm Predictability 9Melanie Clegg4 Algorithmic Advice 12Benjamin von Walter5 Algorithmic Consumption 15Jana Gross6 Anthropomorphism 18Carsten Baumgarth7 Anti-consumption 22Julia Gisler8 Art Infusion 25Carsten Baumgarth9 Augmented Reality Marketing 28Joachim Scholz and Andrew N. Smith10 Behavioral Pricing 32Felix Schakols11 Bounded Rationality 35Kristina Kleinlercher12 Brand Antifragility 38Daniel Dietrich13 Brand Authenticity 40Lucia Malär14 Brand Displacement 43Kirk Kristofferson and Lea Dunn15 Brand Gender and Brand Equity 46Theo Lieven16 Brand Personality 49Lucia Malär17 Brand Relationships 52Janina Rebecca Kauz18 Brand Trust 55Mansur Khamitov, KoushyarRajavi, Der-Wei Huang andYuly Hong19 CASA (Computers areSocial Actors) 59Carsten Baumgarth20 Conspicuous Consumption 62Perrine Desmichel and Bruno Kocher21 Constraining Ideas 65Reto Hofstetter22 Consumer AI Experience 68Stefano Puntoni, RebeccaWalker Reczek, Markus Gieslerand Simona Botti23 Consumer Brand Contestation 70Daniel Dietrich24 Consumer Co-creation 73Daniel Wentzel25 Consumer Creativity 76Gry Høngsmark Knudsen,Mario Campana, Kat Duffy andEric Arnould26 Consumer Culture 81Eric Arnould and Craig J. Thompson27 Consumer Downsizing 85Lisa Eckmann28 Consumer Fetish 89Eric Arnould29 Consumer Identity 93Americus Reed II, MarkForehand, Stefano Puntoni andLuk Warlop30 Consumer Needs 94Hélène Gorge, Nil Özçağlar-Toulouse and DannieKjeldgaard31 Consumer–Object Relations 97Christiane Aufschnaiter32 Consumer Patient 99Anna Schneider-Kamp33 Consumer Responsibilization 103Johanna Gollnhofer34 Consumer Socialization 105Janina Rebecca Kauz35 Consumer Temporality 109Thomas Robinson36 Consumer Tribes 113Carlos A. Diaz Ruiz37 Consumption Communities 116Jan-Hendrik Bucher38 Consumption-led Market Shaping 121Carlos A. Diaz Ruiz39 Consumption Myth 124Craig J. Thompson and Eric Arnould40 Costly Signaling 128Bruno Kocher and Perrine Desmichel41 Customer Inspiration 131Marc Linzmajer, HeinerEvanschitzky and Thomas Rudolph42 Customer Journeys 134Carlos A. Diaz Ruiz43 Default Effects 137Alõm Yõlmaz, Isabelle Engelerand Minah Jung44 Delay Discounting 141David J. Hardisty45 Detached Co-involvement 145Anna Schneider-Kamp46 Digital Consumption 148Christiane Aufschnaiter47 Digital Possessions 151Russell Belk48 Essentialism 154Tim Döring49 Ethical Consumption Cap 157Carys Egan-Wyer and Jack Coffin50 Evaluative Conditioning 159Jan R. Landwehr51 Extended Self 162Russell Belk52 Fandom 165Gry Høngsmark Knudsen53 Framing 168David J. Hardisty54 Greenwashing 171Lucia Gatti and Peter Seele55 Health Capital 175Anna Schneider-Kamp56 Hostile Learning Environments 179Jack S. Tillotson and KushagraBhatnagar57 Impulse Buying 183Kristina Kleinlercher58 Legitimacy 186Thomas Robinson59 Luxury Consumption 191Nacima Ourahmoune andEmma Samsioe60 Market Segmentation 195Carlos A. Diaz Ruiz61 Mass Customization 198Franziska Krause62 Materiality 201Christiane Aufschnaiter63 Medical Consumerism 204Anna Schneider-Kamp64 Message Framing 208Wibke Heidig65 Mixed Emotions 211Jana-Verena Gerhart and Vincent Oh66 Multimodal MarketingCommunication 216Stefania Farace67 Narrative Recrafting 218Hanne Pico Larsen, JackS. Tillotson and SusanneÖsterlund-Pötzsch68 Need for Uniqueness 221Matthias Fuchs and Martin Schreier69 Non-Fungible Tokens 224Reto Hofstetter70 Nostalgic Consumption 227Christian Dam, Benjamin J.Hartmann and Katja H. Brunk71 Nudging 230Julia Gisler72 Online Reviews 232Leif Brandes73 Paradigms in ConsumerBehavior Research 235Joern Redler74 Perceived Ownership 241Matthias Fuchs75 Persuasion Knowledge 244Martin Eisend76 Platform Affordances 247Lydia Ottlewski77 Point-of-PurchaseCommunications 250Joern Redler78 Processing Fluency 253Jan R. Landwehr79 Product Design 257Daniel Wentzel80 Prosumption 261Jan-Hendrik Bucher81 Psychological Distance 263David Finken82 Relationship Norms 268Benjamin von Walter83 Self-congruence 271Lucia Malär84 Self-tracking 274Federico García Baena85 Sharing 277Russell Belk86 Social Media Fatigue 280Christopher Zerres and ThomasBreyer-Mayländer87 Social Media Firestorms 283Andrew N. Smith and Joachim Scholz88 Social Responsibility 287Verena E. Wieser and AndreaHemetsberger89 Storied Consumer Self 291Julius Stephan90 Switching Behavior 294Kristina Kleinlercher91 Technology AcceptanceModels: TAM and UTAUT 297Carsten Baumgarth92 Time Poverty 301Maria Giulia Trupia, IsabelleEngeler and Cassie Mogilner Holmes93 Transitional Consumer 305Julius Stephan94 Value Regimes 308Johanna Gollnhofer and Henri Weijo95 Vintage Consumption 310Christian Dam96 Word of Mouth 313Leif Brandes

Edited by Johanna Gollnhofer, Associate Professor of Marketing, Institute for Marketing & Customer Insight, University of St. Gallen, Reto Hofstetter, Professor of Marketing, Institute of Marketing and Analytics (IMA), University of Lucerne and Torsten Tomczak, Professor of Marketing, Institute for Mobility, University of St. Gallen, Switzerland

‘The Elgar Encyclopedia of Consumer Behavior is an exemplary work. It includes not only time-honored theories but also the rapidly evolving landscape of consumer behavior. As a consumer researcher, I am particularly impressed by the comprehensive coverage of contemporary terms and concepts on technology. An invaluable resource for anyone who touches on the field of consumer behavior and consumption!’

• ContentsPreface xii1 Aesthetic Design 1Jan R. Landwehr2 Algorithm Aversion 5Anne-Kathrin Klesse, YueZhang and Mirjam A. Tuk3 Algorithm Predictability 9Melanie Clegg4 Algorithmic Advice 12Benjamin von Walter5 Algorithmic Consumption 15Jana Gross6 Anthropomorphism 18Carsten Baumgarth7 Anti-consumption 22Julia Gisler8 Art Infusion 25Carsten Baumgarth9 Augmented Reality Marketing 28Joachim Scholz and Andrew N. Smith10 Behavioral Pricing 32Felix Schakols11 Bounded Rationality 35Kristina Kleinlercher12 Brand Antifragility 38Daniel Dietrich13 Brand Authenticity 40Lucia Malär14 Brand Displacement 43Kirk Kristofferson and Lea Dunn15 Brand Gender and Brand Equity 46Theo Lieven16 Brand Personality 49Lucia Malär17 Brand Relationships 52Janina Rebecca Kauz18 Brand Trust 55Mansur Khamitov, KoushyarRajavi, Der-Wei Huang andYuly Hong19 CASA (Computers areSocial Actors) 59Carsten Baumgarth20 Conspicuous Consumption 62Perrine Desmichel and Bruno Kocher21 Constraining Ideas 65Reto Hofstetter22 Consumer AI Experience 68Stefano Puntoni, RebeccaWalker Reczek, Markus Gieslerand Simona Botti23 Consumer Brand Contestation 70Daniel Dietrich24 Consumer Co-creation 73Daniel Wentzel25 Consumer Creativity 76Gry Høngsmark Knudsen,Mario Campana, Kat Duffy andEric Arnould26 Consumer Culture 81Eric Arnould and Craig J. Thompson27 Consumer Downsizing 85Lisa Eckmann28 Consumer Fetish 89Eric Arnould29 Consumer Identity 93Americus Reed II, MarkForehand, Stefano Puntoni andLuk Warlop30 Consumer Needs 94Hélène Gorge, Nil Özçağlar-Toulouse and DannieKjeldgaard31 Consumer–Object Relations 97Christiane Aufschnaiter32 Consumer Patient 99Anna Schneider-Kamp33 Consumer Responsibilization 103Johanna Gollnhofer34 Consumer Socialization 105Janina Rebecca Kauz35 Consumer Temporality 109Thomas Robinson36 Consumer Tribes 113Carlos A. Diaz Ruiz37 Consumption Communities 116Jan-Hendrik Bucher38 Consumption-led Market Shaping 121Carlos A. Diaz Ruiz39 Consumption Myth 124Craig J. Thompson and Eric Arnould40 Costly Signaling 128Bruno Kocher and Perrine Desmichel41 Customer Inspiration 131Marc Linzmajer, HeinerEvanschitzky and Thomas Rudolph42 Customer Journeys 134Carlos A. Diaz Ruiz43 Default Effects 137Alõm Yõlmaz, Isabelle Engelerand Minah Jung44 Delay Discounting 141David J. Hardisty45 Detached Co-involvement 145Anna Schneider-Kamp46 Digital Consumption 148Christiane Aufschnaiter47 Digital Possessions 151Russell Belk48 Essentialism 154Tim Döring49 Ethical Consumption Cap 157Carys Egan-Wyer and Jack Coffin50 Evaluative Conditioning 159Jan R. Landwehr51 Extended Self 162Russell Belk52 Fandom 165Gry Høngsmark Knudsen53 Framing 168David J. Hardisty54 Greenwashing 171Lucia Gatti and Peter Seele55 Health Capital 175Anna Schneider-Kamp56 Hostile Learning Environments 179Jack S. Tillotson and KushagraBhatnagar57 Impulse Buying 183Kristina Kleinlercher58 Legitimacy 186Thomas Robinson59 Luxury Consumption 191Nacima Ourahmoune andEmma Samsioe60 Market Segmentation 195Carlos A. Diaz Ruiz61 Mass Customization 198Franziska Krause62 Materiality 201Christiane Aufschnaiter63 Medical Consumerism 204Anna Schneider-Kamp64 Message Framing 208Wibke Heidig65 Mixed Emotions 211Jana-Verena Gerhart and Vincent Oh66 Multimodal MarketingCommunication 216Stefania Farace67 Narrative Recrafting 218Hanne Pico Larsen, JackS. Tillotson and SusanneÖsterlund-Pötzsch68 Need for Uniqueness 221Matthias Fuchs and Martin Schreier69 Non-Fungible Tokens 224Reto Hofstetter70 Nostalgic Consumption 227Christian Dam, Benjamin J.Hartmann and Katja H. Brunk71 Nudging 230Julia Gisler72 Online Reviews 232Leif Brandes73 Paradigms in ConsumerBehavior Research 235Joern Redler74 Perceived Ownership 241Matthias Fuchs75 Persuasion Knowledge 244Martin Eisend76 Platform Affordances 247Lydia Ottlewski77 Point-of-PurchaseCommunications 250Joern Redler78 Processing Fluency 253Jan R. Landwehr79 Product Design 257Daniel Wentzel80 Prosumption 261Jan-Hendrik Bucher81 Psychological Distance 263David Finken82 Relationship Norms 268Benjamin von Walter83 Self-congruence 271Lucia Malär84 Self-tracking 274Federico García Baena85 Sharing 277Russell Belk86 Social Media Fatigue 280Christopher Zerres and ThomasBreyer-Mayländer87 Social Media Firestorms 283Andrew N. Smith and Joachim Scholz88 Social Responsibility 287Verena E. Wieser and AndreaHemetsberger89 Storied Consumer Self 291Julius Stephan90 Switching Behavior 294Kristina Kleinlercher91 Technology AcceptanceModels: TAM and UTAUT 297Carsten Baumgarth92 Time Poverty 301Maria Giulia Trupia, IsabelleEngeler and Cassie Mogilner Holmes93 Transitional Consumer 305Julius Stephan94 Value Regimes 308Johanna Gollnhofer and Henri Weijo95 Vintage Consumption 310Christian Dam96 Word of Mouth 313Leif Brandes