Jan W. Wiktor – författare
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4 produkter
Information Asymmetry in Online Advertising
Av Jan W. Wiktor, Katarzyna Sanak-Kosmowska
Inbunden, 2021
2578 kr
Lägg i varukorg
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and …
Information Asymmetry in Online Advertising
Av Jan W. Wiktor, Katarzyna Sanak-Kosmowska
Häftad, 2023
710 kr
Lägg i varukorg
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and …
Information Asymmetry in Online Advertising
Av Katarzyna Sanak-Kosmowska, Jan W. Wiktor
E-bok, 2021
814 kr
Lägg i varukorg
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and …
Information Asymmetry in Online Advertising
Av Katarzyna Sanak-Kosmowska, Jan W. Wiktor
E-bok, 2021
838 kr
Lägg i varukorg
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and …
