Katarzyna Sanak-Kosmowska – författare
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8 produkter
Evaluating Social Media Marketing
Social Proof and Online Buyer Behaviour
Inbunden, 2021
2586 kr
Lägg i varukorg
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It …
Evaluating Social Media Marketing
Social Proof and Online Buyer Behaviour
Häftad, 2023
712 kr
Lägg i varukorg
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It …
Information Asymmetry in Online Advertising
Av Jan W. Wiktor, Katarzyna Sanak-Kosmowska
Inbunden, 2021
2586 kr
Lägg i varukorg
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and …
Information Asymmetry in Online Advertising
Av Jan W. Wiktor, Katarzyna Sanak-Kosmowska
Häftad, 2023
712 kr
Lägg i varukorg
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and …
Information Asymmetry in Online Advertising
Av Katarzyna Sanak-Kosmowska, Jan W. Wiktor
E-bok, 2021
814 kr
Lägg i varukorg
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and …
Information Asymmetry in Online Advertising
Av Katarzyna Sanak-Kosmowska, Jan W. Wiktor
E-bok, 2021
838 kr
Lägg i varukorg
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and …
Evaluating Social Media Marketing
Social Proof and Online Buyer Behaviour
E-bok, 2021
791 kr
Lägg i varukorg
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It …
Evaluating Social Media Marketing
Social Proof and Online Buyer Behaviour
E-bok, 2021
766 kr
Lägg i varukorg
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It …
