Jón Þór Pétursson – författare
Visar alla böcker från författaren Jón Þór Pétursson. Handla med fri frakt och snabb leverans.
2 produkter
Heirloom Cultures and Heritage Branding
The Creamy Case of Icelandic Skyr
Av Valdimar Tr. Hafstein, Jón Þór Pétursson
Häftad, 2026
317 kr
Lägg i varukorg
Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom …
Heirloom Cultures and Heritage Branding
The Creamy Case of Icelandic Skyr
Av Valdimar Tr. Hafstein, Jón Þór Pétursson
Inbunden, 2026
938 kr
Lägg i varukorg
Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom …
