Jane Marcellus - Böcker

This book was featured as one of thirty-four Epic Feminist Books in Teen Vogue magazine.This book offers interpretive and contextual tools to read the AMC television series Mad Men, providing a much-needed historical explanation and exposition regarding the status of women in an era that has been painted as pre- or non-feminist. In chapters aimed at helping readers understand women’s lives in the 1960s, Mad Men is used as a springboard to explore and discover alternative ways of seeing women. Offering more than a discussion of the show itself, the book offers historical insight for thinking about serious issues that «modern» working women continue to face today: balancing their work and personal lives, competing with other women, and controlling their own bodies and reproductive choices. Rather than critiquing the show for portraying women as victims, the book shows subtle (and sometimes not-so-subtle) ways that feminism functioned in an era when women were supposedly caught between the «waves» of the women’s movement but when, the authors argue, they functioned nonetheless as empowered individuals.By doing so, it provides historical context and analysis that complicates traditional interpretations by (1) exploring historical constructions of women’s work; (2) unpacking feminist and non-feminist discourses surrounding that work; (3) identifying modes of resistance; and (4) revisiting forgotten work coded as feminine.

This book was featured as one of thirty-four Epic Feminist Books in Teen Vogue magazine.This book offers interpretive and contextual tools to read the AMC television series Mad Men, providing a much-needed historical explanation and exposition regarding the status of women in an era that has been painted as pre- or non-feminist. In chapters aimed at helping readers understand women’s lives in the 1960s, Mad Men is used as a springboard to explore and discover alternative ways of seeing women. Offering more than a discussion of the show itself, the book offers historical insight for thinking about serious issues that «modern» working women continue to face today: balancing their work and personal lives, competing with other women, and controlling their own bodies and reproductive choices. Rather than critiquing the show for portraying women as victims, the book shows subtle (and sometimes not-so-subtle) ways that feminism functioned in an era when women were supposedly caught between the «waves» of the women’s movement but when, the authors argue, they functioned nonetheless as empowered individuals.By doing so, it provides historical context and analysis that complicates traditional interpretations by (1) exploring historical constructions of women’s work; (2) unpacking feminist and non-feminist discourses surrounding that work; (3) identifying modes of resistance; and (4) revisiting forgotten work coded as feminine.

This new book is an historical examination of how popular magazines portrayed wage-earning women during the critical interwar years, 1918-1941. Although women had been entering the workplace for some time, their contributions to World War I, the passage of women’s suffrage, postwar business expansion, and changing social morés put the cultural conversation over women’s employment into high gear. Meanwhile, magazines were becoming more visual, more commercial, more affordable—and more influential. Young women looked to magazines for advice that they had previously gotten at home, while ads shifted their focus from information about products to social tableaux centred on idealised gender roles. Examining how magazines covered employed women during this critical period, this book identifies a number of emerging stereotypes and argues that women were reinscribed into a domestic discourse. Moreover, those stereotypes are echoed today in print media, television, film and the Internet.

This new book is an historical examination of how popular magazines portrayed wage-earning women during the critical interwar years, 1918-1941. Although women had been entering the workplace for some time, their contributions to World War I, the passage of women’s suffrage, postwar business expansion, and changing social morés put the cultural conversation over women’s employment into high gear. Meanwhile, magazines were becoming more visual, more commercial, more affordable—and more influential. Young women looked to magazines for advice that they had previously gotten at home, while ads shifted their focus from information about products to social tableaux centred on idealised gender roles. Examining how magazines covered employed women during this critical period, this book identifies a number of emerging stereotypes and argues that women were reinscribed into a domestic discourse. Moreover, those stereotypes are echoed today in print media, television, film and the Internet.

Mad Men defined a pivotal moment for television, earning an enduring place in the medium’s history. This edited collection examines the enduringly popular television series as Mad Men still captivates audiences and scholars in its nuanced depiction of a complex decade.