Mad Men and Working Women

Erika Engstrom (PhD, University of Florida) is Professor at the University of Nevada, Las Vegas. She is the author of The Bride Factory: Mass Media Portrayals of Women and Weddings.Tracy Lucht (PhD, University of Maryland) is Assistant Professor at Iowa State University. She is the author of Sylvia Porter: America’s Original Personal Finance Columnist. Jane Marcellus (PhD, University of Oregon) is Professor at Middle Tennessee State University. She is the author of Business Girls and Two-Job Wives: Emerging Media Stereotypes of Employed Women.Kimberly Wilmot Voss (PhD, University of Maryland) is Associate Professor at the University of Central Florida. She is the author of The Food Section: Newspaper Women and the Culinary Community.

«This book is a creative contribution to feminist research and gender studies.»(Xie Ming, Journalism & Mass Communication Educator Volume 70, Issue 4, 2015)«[T]his contribution to gender studies is a fresh and insightful work that offers numerous points of entry for readers, and is a welcome addition to scholarly work on popular mediums.»(Heather Lusty, Popular Culture Review 26.1, 2015)

• Contents: Erika Engstrom: The Women of Mad Men: Workplace Stereotypes Beyond Kanter – Jane Marcellus: «Oh, and Men Love Scarve»: Secretarial Culture From Bartleby the Scrivener to Joan Holloway – Kimberly Wilmot Voss: Mad Men and Reasonable Women: Selling Lipstick, Exploring Workplace Power, and Raising Babies – Tracy Lucht: Sisterhood in the ’60s: Joan, Peggy, and a Feminist Awakening – Erika Engstrom: Mad Women and the Marriage Gradient: The Risks and Rewards of Highly Competent Women – Kimberly Wilmot Voss: In Defense of Betty: The Role of Gender, Motherhood, and Social Class for Homemakers – Jane Marcellus: «Where the Truth Lies»: Gender, Labor, and «Other» Relationships – Tracy Lucht: Race, Religion, and Rights: Otherness Gone Mad.