The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

The links between a firm''s competitiveness and the natural environment have been studied since the mid 90''s. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

The links between a firm''s competitiveness and the natural environment have been studied since the mid 90''s. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.