Javier Amores Salvadó is an assistant professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and a member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Author and co-author of several papers and publications on Environmental Innovation and Sustainable Development, he has extensive experience in various industrial sectors.   Gregorio Martín de Castro is an associate professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and a member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Additionally, he has several years of research experience at CIC Spanish Knowledge Society Research Centre (Spain), holds an Expert Diploma in Intellectual Capital and Knowledge Management from INSEAD (France), and was Post-Doctoral Research Fellow at Harvard University (USA) from 2004 to 2005 and at Manchester Institute of Innovation Research in2009. He is author and co-author of several books and articles concerning the Resource-Based View, Intellectual Capital and Knowledge Management. José Emilio Navas López is a professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and Chairman of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. He is author and co-author ofseveral books and papers concerning Technology Management and Strategy and Knowledge Management. He previously held the first Knowledge Management Chair in Spain at IU Euroforum Escorial. Miriam Delgado Verde is an assistant professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Previously, she wasPre-Doctoral and Post-Doctoral Research Fellow at Manchester Institute of Innovation Research (UK) from 2008 to 2009 and at the University of Edinburgh Business School (UK) in 2010, respectively. She is author and co-author of several books and articlesconcerning the Resource-Based View, Intellectual Capital and Technological Innovation.

• List of Figures List of Tables Foreword Stuart Hart Acknowledgements Theoretical Framework The Nature of Environmental Product Innovation and Green Image Research Model Methodology Research Results Conclusions Theoretical Framework The Nature of Environmental Product Innovation and Green Image Research Model Methodology Research Results Conclusions

Javier Amores Salvadó is an assistant professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and a member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Author and co-author of several papers and publications on Environmental Innovation and Sustainable Development, he has extensive experience in various industrial sectors.   Gregorio Martín de Castro is an associate professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and a member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Additionally, he has several years of research experience at CIC Spanish Knowledge Society Research Centre (Spain), holds an Expert Diploma in Intellectual Capital and Knowledge Management from INSEAD (France), and was Post-Doctoral Research Fellow at Harvard University (USA) from 2004 to 2005 and at Manchester Institute of Innovation Research in2009. He is author and co-author of several books and articles concerning the Resource-Based View, Intellectual Capital and Knowledge Management. José Emilio Navas López is a professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and Chairman of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. He is author and co-author ofseveral books and papers concerning Technology Management and Strategy and Knowledge Management. He previously held the first Knowledge Management Chair in Spain at IU Euroforum Escorial. Miriam Delgado Verde is an assistant professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Previously, she wasPre-Doctoral and Post-Doctoral Research Fellow at Manchester Institute of Innovation Research (UK) from 2008 to 2009 and at the University of Edinburgh Business School (UK) in 2010, respectively. She is author and co-author of several books and articlesconcerning the Resource-Based View, Intellectual Capital and Technological Innovation.

• List of Figures List of Tables Foreword Stuart Hart Acknowledgements Theoretical Framework The Nature of Environmental Product Innovation and Green Image Research Model Methodology Research Results Conclusions Theoretical Framework The Nature of Environmental Product Innovation and Green Image Research Model Methodology Research Results Conclusions

Javier Amores Salvadó is an assistant professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and a member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Author and co-author of several papers and publications on Environmental Innovation and Sustainable Development, he has extensive experience in various industrial sectors.   Gregorio Martín de Castro is an associate professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and a member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Additionally, he has several years of research experience at CIC Spanish Knowledge Society Research Centre (Spain), holds an Expert Diploma in Intellectual Capital and Knowledge Management from INSEAD (France), and was Post-Doctoral Research Fellow at Harvard University (USA) from 2004 to 2005 and at Manchester Institute of Innovation Research in2009. He is author and co-author of several books and articles concerning the Resource-Based View, Intellectual Capital and Knowledge Management. José Emilio Navas López is a professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and Chairman of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. He is author and co-author ofseveral books and papers concerning Technology Management and Strategy and Knowledge Management. He previously held the first Knowledge Management Chair in Spain at IU Euroforum Escorial. Miriam Delgado Verde is an assistant professor in the Business Administration Department at Universidad Complutense de Madrid (Spain) and member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Previously, she wasPre-Doctoral and Post-Doctoral Research Fellow at Manchester Institute of Innovation Research (UK) from 2008 to 2009 and at the University of Edinburgh Business School (UK) in 2010, respectively. She is author and co-author of several books and articlesconcerning the Resource-Based View, Intellectual Capital and Technological Innovation.

• List of Figures List of Tables Foreword Stuart Hart Acknowledgements Theoretical Framework The Nature of Environmental Product Innovation and Green Image Research Model Methodology Research Results Conclusions Theoretical Framework The Nature of Environmental Product Innovation and Green Image Research Model Methodology Research Results Conclusions