Jeffrey L. Cohen – författare

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategiesThe B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Now in four convenient volumes, Field’s Virology remains the most authoritative reference in this fast-changing field, providing definitive coverage of virology, including virus biology as well as replication and medical aspects of specific virus families. This volume of Field’s Virology: DNA Viruses, Seventh Edition covers the latest information on DNA viruses, how they cause disease, including cancer, how they persist in the body in a latent form, reactivate and spread, new therapeutics and vaccine approaches, as provided in new or extensively revised chapters that reflect these advances in this dynamic field. Bundled with the eBook, which will be updated regularly as new information about each virus is available, this text serves as the authoritative, up-to-date reference book for virologists, infectious disease specialists, microbiologists, and physicians, as well as medical students pursuing a career in infectious diseases. Covers both basic science and medical features of each virus, emphasizing viruses of medical importance and interest, while also including other viruses in specific cases where more is known about their mechanisms of replication or pathogenesis.  Covers viruses that cause human cancer such as human papillomaviruses (HPV), Epstein Barr Virus, the Merkel Cell Polyomavirus and hepatitis B virus, and viruses like the herpesviruses that persist in a latent form and can reactivate and cause acute and/or chronic disease. Features more than 400 full-color illustrations, including key figures for use as lecture slides. Provides quick, flexible access to current information both in print and in an improved eBook format. Discusses virus structure, virus entry, replication, and assembly, virus-host cell interactions, host immune responses and vaccines, antiviral therapeutics, viral persistence and latency and viruses as tools for gene therapy and vectors for vaccination.  New and forthcoming Field’s Virology volumes, available in print and eBook format: • Emerging Viruses • DNA Viruses • RNA Viruses • Fundamental Viruses  Enrich Your eBook Reading Experience Read directly on your preferred device(s), such as computer, tablet, or smartphone. Easily convert to audiobook, powering your content with natural language text-to-speech.

Now in four convenient volumes, Field’s Virology remains the most authoritative reference in this fast-changing field, providing definitive coverage of virology, including virus biology as well as replication and medical aspects of specific virus families. This volume of Field’s Virology: RNA Viruses, Seventh Edition covers the latest information on RNA viruses, how they cause disease, how they can cause epidemics and pandemics, new therapeutics and vaccine approaches, as provided in new or extensively revised chapters that reflect these advances in this dynamic field.Bundled with the eBook, which will be updated regularly as new information about each virus is available, this text serves as the authoritative, up-to-date reference book for virologists, infectious disease specialists, microbiologists, and physicians, as well as medical students pursuing a career in infectious diseases.Covers both basic science and medical features of each virus, emphasizing viruses of medical importance and interest, while also including other viruses in specific cases where more is known about their mechanisms of replication or pathogenesisIncludes two new chapters on SARS - Coronavirus 2 covering both basic science and clinical aspects of CoV2 and COVID-19Covers human immunodeficiency virus (HIV), rotaviruses, respiratory syncytial virus (RSV), measles virus, and moreFeatures more than 400 full-color illustrations, including key figures for use as lecture slidesProvides quick, flexible access to current information both in print and in an improved eBook formatDiscusses virus structure, virus entry, replication, and assembly, virus-host cell interactions, host immune responses and vaccines, antiviral therapeutics, viral persistence and latency for HIV, and mechanisms of viral oncogenesis for HTLV-1 and HCVNew and forthcoming Field’s Virology volumes, available in print and eBook format:• Emerging Viruses - 2020• DNA Viruses - 2021• RNA Viruses• Fundamental Virology Enrich Your eBook Reading ExperienceRead directly on your preferred device(s),such as computer, tablet, or smartphone.Easily convert to audiobook,powering your content with natural language text-to-speech.

Virus de ADN es el segundo volumen de la 7.a edición de Fields. Virología, la referencia de mayor autoridad en el tan cambiante mundo contemporáneo de la virología. Esta edición cubre la información más reciente sobre los virus de ADN, la fisiopatología de los padecimientos que causan, cómo persisten en el cuerpo en forma latente, se reactivan y se propagan, y los nuevos enfoques terapéuticos y de vacunas. Además, brinda una cobertura amplia que incluye la biología de los virus, su replicación y los aspectos clínicos de familias específicas de virus.Su contenido abarca todos los virus de ADN de importancia médica, incluidos los que infectan a los seres humanos y a los animales. Además, se plantean varias cuestiones temáticas al examinar los virus de ADN. La organización de los capítulos de esta edición es similar a las anteriores, es decir, la mayoría de los virus se presenta en un único capítulo que combina los aspectos básicos y clínicos de este. Para otros, la virología básica relacionada con la replicación y la patogénesis víricas se divide en dos capítulos.Esta 7.ª edición de Fields. Virología. Virus de ADN presentada a todo color, con múltiples ilustraciones clínicas, figuras y tablas, está dirigida a estudiantes y profesionales de la virología, enfermedades infecciosas, microbiología, medicina interna, familiar, epidemiología, investigadores, inmunólogos y otros profesionales en contacto con pacientes con enfermedades de origen viral.