Jeffrey L. Courtright - Böcker
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4 produkter
4 produkter
799 kr
Skickas inom 10-15 vardagar
The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.
321 kr
Skickas inom 10-15 vardagar
The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.
Inspiring Cooperation and Celebrating Organizations
Genres, Message Design and Strategies in Public Relations
Inbunden, Engelska, 2011
739 kr
Skickas inom 10-15 vardagar
Inspiring Cooperation and Celebrating Organizations
Genres, Message Design and Strategies in Public Relations
Häftad, Engelska, 2011
294 kr
Skickas inom 10-15 vardagar