Peter M. Smudde – författare

In Faithful Careers Peter M. Smudde contends that God calls us to live an "integrated life" that unifies both the spiritual and the secular aspects of life.As an introduction to integrating the Catholic faith with one’s work, this book answers, in the Catholic context, basic questions of what work is, why work is important, who we are as workers, how may we have fruitful careers, where may we find help about faith-work integration, and when we should take next steps toward better integrating our work and the Catholic faith. Smudde demonstrates how the Catholic faith truly does apply to our labor, and that our lives depend on that labor, by putting forth particular matters of the faith that pertain to faithful careers. He then puts into real-world context, pertinent teachings, concepts, principles, practices, and other means the Catholic Church provides for us, so that those lessons can be practically applied on a daily basis. Sources such as the Bible and writings of the saints, popes, contemporary Catholic spiritual writers, apologists, and scholars are applied to strengthen the support made about the book’s content.Catholic professionals at all stages of their careers will welcome this insightful book, which explores the call to put spirituality in the foreground—to obtain ever-deeper faith and, thereby, greater integration of faith in everyday life and career.

In Faithful Careers Peter M. Smudde contends that God calls us to live an "integrated life" that unifies both the spiritual and the secular aspects of life.As an introduction to integrating the Catholic faith with one’s work, this book answers, in the Catholic context, basic questions of what work is, why work is important, who we are as workers, how may we have fruitful careers, where may we find help about faith-work integration, and when we should take next steps toward better integrating our work and the Catholic faith. Smudde demonstrates how the Catholic faith truly does apply to our labor, and that our lives depend on that labor, by putting forth particular matters of the faith that pertain to faithful careers. He then puts into real-world context, pertinent teachings, concepts, principles, practices, and other means the Catholic Church provides for us, so that those lessons can be practically applied on a daily basis. Sources such as the Bible and writings of the saints, popes, contemporary Catholic spiritual writers, apologists, and scholars are applied to strengthen the support made about the book’s content.Catholic professionals at all stages of their careers will welcome this insightful book, which explores the call to put spirituality in the foreground—to obtain ever-deeper faith and, thereby, greater integration of faith in everyday life and career.

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"Expanded content on strategic planning, budgeting, and financial statementsDetailed commentary on topics relevant to the modern workplace, including remote managementConsideration of diversity, inclusion, equity, and access within PRAdditional content on the use of analytics and measuring return on investment (ROI)Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activitiesA highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"Expanded content on strategic planning, budgeting, and financial statementsDetailed commentary on topics relevant to the modern workplace, including remote managementConsideration of diversity, inclusion, equity, and access within PRAdditional content on the use of analytics and measuring return on investment (ROI)Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activitiesA highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning.This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning.This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.

The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.

The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.

This book examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice. Such lessons—including managerial decision making, message formation, discourse choices, and strategic planning—should prove meaningful for practitioners and scholars alike because the analysis focuses on implications from the case for the field.This book applied recent scholarship on public relations and leans on theories of rhetoric, organisations, and linguistics to develop and apply a new, theory-driven method for analysing public relations discourse and deriving a model for the public relations process. The method synthesises the rhetorical theory of Kenneth Burke (the primary theoretical orientation) with the theory of organisations of Karl Weick and applies discourse analysis to discern genres of symbolic action in the organising processes of public relations officials. The result is grounded analysis of an actual, long-term case of public relations with far-reaching implications for the practice and study of public relations.This book’s other important contributions including defining public relations anew to emphasise, unlike other definitions, the context of symbolic action born of organising behaviour; outlining and pragmatically defining specific public relations discourse genres, which serve as vital reference points; using texts prepared for both internal and external publics; and presenting a unique program for the “dramatistic organising of public relations” that draws on the case study, the author’s experience, and published research.

This book examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice. Such lessons—including managerial decision making, message formation, discourse choices, and strategic planning—should prove meaningful for practitioners and scholars alike because the analysis focuses on implications from the case for the field.This book applied recent scholarship on public relations and leans on theories of rhetoric, organisations, and linguistics to develop and apply a new, theory-driven method for analysing public relations discourse and deriving a model for the public relations process. The method synthesises the rhetorical theory of Kenneth Burke (the primary theoretical orientation) with the theory of organisations of Karl Weick and applies discourse analysis to discern genres of symbolic action in the organising processes of public relations officials. The result is grounded analysis of an actual, long-term case of public relations with far-reaching implications for the practice and study of public relations.This book’s other important contributions including defining public relations anew to emphasise, unlike other definitions, the context of symbolic action born of organising behaviour; outlining and pragmatically defining specific public relations discourse genres, which serve as vital reference points; using texts prepared for both internal and external publics; and presenting a unique program for the “dramatistic organising of public relations” that draws on the case study, the author’s experience, and published research.