Jie Cao – författare

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

This book provides essential information on emergency management. It is composed of two parts, addressing the basic theory and related methods of emergency management, including risk management, coordination management, crisis management and disaster management. By putting the emphasis on interdisciplinary, systematic perspectives and building a bridge between basic knowledge and further research, it is well suited as an emergency management textbook and offers a valuable guide to prepare readers for their future emergency management careers.

The 64 revised full papers presented were carefully reviewed and selected from 210 submissions. 

The research papers cover the areas of Advancement of Data Science and Smart City Applications, Theory of Data Science, Data Science of People and Health, Web of Data, Data Science of Trust and Internet of Things.