Joan O'Sullivan – författare

Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book:

illustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media;

provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools;

identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks;

demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse.

Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics.

Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book:

illustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media;

provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools;

identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks;

demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse.

Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics.

Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book:illustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media;provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools;identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks;demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse.Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics.

Corpus Linguistics for Sociolinguistics is an accessible and practical introduction to how corpus linguistics can be used to study language variation and change.This book introduces sociolinguistic concepts, sociolinguistic theory and up-to-date research from key areas of variation and change, including age, gender, style, varieties, language online, language and the media, historical change, and diachronic variation, and explores them from a corpus linguistics perspective. Further, the book illustrates the basics of corpus-linguistic methods and demonstrates the use of a vast range of freely available corpora suited to the study of sociolinguistic variation and change.With its in-chapter exercises and discussion questions, and online supplementary resources, this text is key reading for students and researchers of corpus linguistics and sociolinguistics.

Corpus Linguistics for Sociolinguistics is an accessible and practical introduction to how corpus linguistics can be used to study language variation and change.This book introduces sociolinguistic concepts, sociolinguistic theory and up-to-date research from key areas of variation and change, including age, gender, style, varieties, language online, language and the media, historical change, and diachronic variation, and explores them from a corpus linguistics perspective. Further, the book illustrates the basics of corpus-linguistic methods and demonstrates the use of a vast range of freely available corpora suited to the study of sociolinguistic variation and change.With its in-chapter exercises and discussion questions, and online supplementary resources, this text is key reading for students and researchers of corpus linguistics and sociolinguistics.

Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book: illustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media; provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools; identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks; demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse.Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics.

Winner of the 2026 ‘Aquilino Sánchez’ Research AwardCorpus Linguistics for Sociolinguistics is an accessible and practical introduction to how corpus linguistics can be used to study language variation and change.This book introduces sociolinguistic concepts, sociolinguistic theory and up-to-date research from key areas of variation and change, including age, gender, style, varieties, language online, language and the media, historical change, and diachronic variation, and explores them from a corpus linguistics perspective. Further, the book illustrates the basics of corpus-linguistic methods and demonstrates the use of a vast range of freely available corpora suited to the study of sociolinguistic variation and change.With its in-chapter exercises and discussion questions, and online supplementary resources, this text is key reading for students and researchers of corpus linguistics and sociolinguistics.