Joaquim Pratas – författare
Visar alla böcker från författaren Joaquim Pratas. Handla med fri frakt och snabb leverans.
2 produkter
Artificial Intelligence Transforming Marketing
Renewed Theoretical Bases and New Paradigms
Av José Duarte Santos, Paulo Botelho Pires m. fl.
Inbunden, 2026
2004 kr
Lägg i varukorg
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer …
Artificial Intelligence Transforming Marketing
Renewed Theoretical Bases and New Paradigms
Av Joaquim Pratas, Paulo Botelho Pires m. fl.
E-bok, 2026
2677 kr
Lägg i varukorg
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer …
