Jodie Cook – författare

SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021'Essential for anyone wanting to take Instagram seriously.' – ALEX WOOD, FORBES****************Boost your business, grow an online community or promote a side-hustle with Instagram Rules.   Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

"A powerful and valuable book to live a life of greater freedom and impact", Robin Sharma, #1 worldwide bestselling author of The 5AM Club and The Everyday Hero ManifestoReimagine your future, adjust your efforts, jump into action and work for just ten more years before doing what the hell you want!Building a business can be confusing. Entrepreneurs aren't sure whether to keep control or delegate and automate, say yes or say no, work all hours or prioritise work-life balance. They take advice from all directions and wind up feeling overwhelmed and overworked without a finish line in sight.The TEN YEAR CAREER turns that premise upside down and argues that it doesn't have to be that way. If you have intention, focus, a willingness to question received truths and the vision to think big, you can emulate the world's most successful entrepreneurs and retire in ten years, no matter where you are in your career today.You'll learn: - How to define success your way, not their way.- How to achieve far more in a shorter space of time.- How to run your business without it running you.- The four-step framework by which to complete your Ten Year Career.You can achieve much more than you do now, in much less time than you thought, to reach financial freedom earlier than you imagined. That freedom, in turn, leads to the freedom to choose how you spend your days. The freedom to do whatever you want, with whomever you want, when you want to do it. The freedom to live life on your own terms.

"A powerful and valuable book to live a life of greater freedom and impact", Robin Sharma, #1 worldwide bestselling author of The 5AM Club and The Everyday Hero ManifestoReimagine your future, adjust your efforts, jump into action and work for just ten more years before doing what the hell you want!Building a business can be confusing. Entrepreneurs aren't sure whether to keep control or delegate and automate, say yes or say no, work all hours or prioritise work-life balance. They take advice from all directions and wind up feeling overwhelmed and overworked without a finish line in sight.The TEN YEAR CAREER turns that premise upside down and argues that it doesn't have to be that way. If you have intention, focus, a willingness to question received truths and the vision to think big, you can emulate the world's most successful entrepreneurs and retire in ten years, no matter where you are in your career today.You'll learn: - How to define success your way, not their way.- How to achieve far more in a shorter space of time.- How to run your business without it running you.- The four-step framework by which to complete your Ten Year Career.You can achieve much more than you do now, in much less time than you thought, to reach financial freedom earlier than you imagined. That freedom, in turn, leads to the freedom to choose how you spend your days. The freedom to do whatever you want, with whomever you want, when you want to do it. The freedom to live life on your own terms.