Joel Elad – författare

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

How to create a profitable, sustainable business developing and marketing iPhone appsiPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market. Identifies what goes into a successful iPhone application businessHelps you find the market niche your applications can fill, market and promote your business, and build your brandExplains how to develop a pricing strategy, build your applications efficiently, and get them into the App StoreExplores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription modelsDemonstrates effective ways to provide service and support to customersWritten by a team that combines knowledge of iPhone app development with sound business experienceStarting an iPhone Application Business For Dummies can help you turn your ideas into income.

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on FacebookWorks as an all-around, hands-on guide for both experienced and new Facebook advertisersWalks you through planning and creating an advertising campaignExplains writing effective ad copy, how to use landing pages, and how to test and optimize your adsShows you how to use Facebook Insights to understand your results and how to create reports that analyze dataPut your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Brand yourself like a pro on LinkedIn LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed.  In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates.   Build your personal brand and market it Sell yourself by highlighting skills, awards, and endorsements Get connected with LinkedIn groups Manage and make introductions via InMail Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career—and your life.