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33 produkter
33 produkter
770 kr
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This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages readers to develop a 'strategic mindset' towards the development of marketing programmes. The cases are based upon primary information and many are complemented by financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific learning notes. Part one introduces and reviews relevant strategic marketing concepts and practices. Introductory chapters explore the strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices. Part two gives readers the chance to apply strategic marketing principles to a variety of situations, and information is introduced to emphasise the urgency of the situation, whilst the reality of the fiancial data serves to constrain the submission of unrealistic marketing programmes. Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing theory and practice in the wider organisational context. The text is suitable for students of marketing and strategy at undergraduate, professional and masters levels.
Abridged Classics
Brief Summaries of Books You Were Supposed to Read but Probably Didn’T
Inbunden, Engelska, 2018
317 kr
Skickas inom 3-6 vardagar
A collection of irreverent summations of more than 100 well-known works of literature, from Anna Karenina to Wuthering Heights, cleverly described in the fewest words possible and accompanied with funny color illustrations.Abridged Classics: Brief Summaries of Books You Were Supposed to Read but Probably Didn’t is packed with dozens of humorous super-condensed summations of some of the most famous works of literature from many of the world’s most revered authors, including William Shakespeare, Charles Dickens, Emily Brontë, Leo Tolstoy, Jane Austen, Mark Twain, J.R.R. Tolkien, Margaret Atwood, James Joyce, Plato, Ernest Hemingway, Dan Brown, Ayn Rand, and Herman Melville.From "Old ladies convince a guy to ruin Scotland" (Macbeth) to "Everyone is sad. It snows." (War and Peace), these clever, humorous synopses are sure to make book lovers smile.
2 644 kr
Skickas inom 10-15 vardagar
Ideal for undergraduates of geotechnical engineering for civil engineers, this established textbook sets out the basic theories of soil mechanics in a clear and straightforward way; combining both classical and critical state theories and giving students a good grounding in the subject which will last right through into a career as a geotechnical engineer.The subject is broken down into discrete topics which are presented in a series of short, focused chapters with clear and accessible text that develops from the purely theoretical to discussing practical applications. Soil behaviour is described by relatively simple equations with clear parameters while a number of worked examples and simple experimental demonstrations are included to illustrate the principles involved and aid reader understanding.
730 kr
Skickas inom 10-15 vardagar
Ideal for undergraduates of geotechnical engineering for civil engineers, this established textbook sets out the basic theories of soil mechanics in a clear and straightforward way; combining both classical and critical state theories and giving students a good grounding in the subject which will last right through into a career as a geotechnical engineer.The subject is broken down into discrete topics which are presented in a series of short, focused chapters with clear and accessible text that develops from the purely theoretical to discussing practical applications. Soil behaviour is described by relatively simple equations with clear parameters while a number of worked examples and simple experimental demonstrations are included to illustrate the principles involved and aid reader understanding.
404 kr
Skickas inom 5-8 vardagar
Class Leader
His Work and how to do it, With Illustrations of Principles, Deeds, Methods and Results
Inbunden, Engelska, 2022
353 kr
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Class Leader
His Work and how to do it, With Illustrations of Principles, Deeds, Methods and Results
Häftad, Engelska, 2022
204 kr
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461 kr
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Centennial History Of American Methodism
Inclusive Of Its Ecclesiastical Organization In 1784 And Its Subsequent Development Under The Superintendency Of Francis Asbury
Inbunden, Engelska, 2023
490 kr
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364 kr
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346 kr
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210 kr
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Centennial History Of American Methodism
Inclusive Of Its Ecclesiastical Organization In 1784 And Its Subsequent Development Under The Superintendency Of Francis Asbury
Häftad, Engelska, 2023
375 kr
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421 kr
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299 kr
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153 kr
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2 779 kr
Skickas inom 10-15 vardagar
Fundamentals of Ground Engineering is an unconventional study guide that serves up the key principles, theories, definitions, and analyses of geotechnical engineering in bite-sized pieces. This book contains brief one or two pages per topic‘snippets of information covering the geotechnical engineering component of a typical undergraduate course in civil engineering as well as some topics for advanced courses. Written in note form, it summarizes the basic principles and theories of soil mechanics, the procedures for creating a geotechnical model, and the common analyses for slopes, foundations, and walls.Puts the mechanics into soil mechanics Presents information that is simple to use‘structured around diagrams and formulae with few words Explains detailed analyses given in the longer standard textsA short, easily read summary of the basic theories and routine analyses of ground engineering, Fundamentals of Ground Engineering incorporates plenty of diagrams and concentrated data without going into detailed explanations. This text is an ideal reference for students, practicing civil engineers‘senior and junior and by engineering geologists.
1 372 kr
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This volume provides a rigorous examination of key issues relating to employment in small businesses. These include an anlysis of the true extent of job crreation provided by small firms, the rleative quality of jobs in small firms, the growth of self-employment during the 1980s and the way in which the small firm interacts with its local labour markets. These issues are examined in an international context, wth comparative examples from the USA, the UK and Europe.
415 kr
Skickas inom 10-15 vardagar
This volume provides a rigorous examination of key issues relating to employment in small businesses. These include an anlysis of the true extent of job crreation provided by small firms, the rleative quality of jobs in small firms, the growth of self-employment during the 1980s and the way in which the small firm interacts with its local labour markets. These issues are examined in an international context, wth comparative examples from the USA, the UK and Europe.
330 kr
Skickas inom 3-6 vardagar
194 kr
Skickas inom 5-8 vardagar
482 kr
Skickas inom 3-6 vardagar
471 kr
Skickas inom 10-15 vardagar
Fundamentals of Ground Engineering is an unconventional study guide that serves up the key principles, theories, definitions, and analyses of geotechnical engineering in bite-sized pieces. This book contains brief—one or two pages per topic—snippets of information covering the geotechnical engineering component of a typical undergraduate course in civil engineering as well as some topics for advanced courses. Written in note form, it summarizes the basic principles and theories of soil mechanics, the procedures for creating a geotechnical model, and the common analyses for slopes, foundations, and walls.Puts the mechanics into soil mechanicsPresents information that is simple to use—structured around diagrams and formulae with few wordsExplains detailed analyses given in the longer standard textsA short, easily read summary of the basic theories and routine analyses of ground engineering, Fundamentals of Ground Engineering incorporates plenty of diagrams and concentrated data without going into detailed explanations. This text is an ideal reference for students, practicing civil engineers—senior and junior—and by engineering geologists.
156 kr
Skickas inom 5-8 vardagar
145 kr
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167 kr
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336 kr
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879 kr
Skickas inom 7-10 vardagar
Research in Nursing Series The main objectives of this study were to present profiles of a hostel in Glasgow and a comparative hostel, to make assessments and referrals and to evaluate their effect. These objectives were successfully met along with secondary objectives to discover insights into the residents' experiences and lifestyles, and their interaction with health and nursing services. The objectives were addressed by gathering and analysing quantitative and qualitative data and the use of theoretical perspectives: Roy's nursing theory of adaptation (to study the men as individuals) and a sociological perspective, including Deviance Theory, to examine the men as a group. Although the study concentrated on District Nursing practise, it demonstrates universal methods of nursing practise relevant to all community nurses.
Interdisciplinary Research
Diverse Approaches in Science, Technology, Health and Society
Häftad, Engelska, 2006
757 kr
Tillfälligt slut
An important book by researchers from across disciplines introducing varying ideas on research, important in these days of inter-disciplinary and multi-centered investigation. The book introduces academics to new areas of endeavour and encourages researchers and students to think broadly when devising their studies. Linking chapters present the contributions in an historical and theoretical context, identifying the themes between the approaches, and encourages new thinking about old problems. Includes contributions from leading researchers across the quantitative-qualitative spectrum, from marine biology to spirituality.With funding under increasing pressure, the different views will help departments form new alliances and encourage interdisciplinary working.
416 kr
Skickas inom 7-10 vardagar
The third issue of Splice Volume 6 is a 'Prison on film'-themed issue, which will include a long article on the film Bronson, which, in star Tom Hardy and director Nicolas Winding Refn, features two of the rising stars of contemporary cinema; and an essay on the cinema tradition of putting faith on film with particular reference to the prison-set movies, The Green Mile and Dead Man Walking.