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36 produkter
36 produkter
766 kr
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This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages readers to develop a 'strategic mindset' towards the development of marketing programmes. The cases are based upon primary information and many are complemented by financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific learning notes. Part one introduces and reviews relevant strategic marketing concepts and practices. Introductory chapters explore the strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices. Part two gives readers the chance to apply strategic marketing principles to a variety of situations, and information is introduced to emphasise the urgency of the situation, whilst the reality of the fiancial data serves to constrain the submission of unrealistic marketing programmes. Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing theory and practice in the wider organisational context. The text is suitable for students of marketing and strategy at undergraduate, professional and masters levels.
Abridged Classics
Brief Summaries of Books You Were Supposed to Read but Probably Didn’T
Inbunden, Engelska, 2018
311 kr
Skickas inom 3-6 vardagar
A collection of irreverent summations of more than 100 well-known works of literature, from Anna Karenina to Wuthering Heights, cleverly described in the fewest words possible and accompanied with funny color illustrations.Abridged Classics: Brief Summaries of Books You Were Supposed to Read but Probably Didn’t is packed with dozens of humorous super-condensed summations of some of the most famous works of literature from many of the world’s most revered authors, including William Shakespeare, Charles Dickens, Emily Brontë, Leo Tolstoy, Jane Austen, Mark Twain, J.R.R. Tolkien, Margaret Atwood, James Joyce, Plato, Ernest Hemingway, Dan Brown, Ayn Rand, and Herman Melville.From "Old ladies convince a guy to ruin Scotland" (Macbeth) to "Everyone is sad. It snows." (War and Peace), these clever, humorous synopses are sure to make book lovers smile.
2 683 kr
Skickas inom 10-15 vardagar
Ideal for undergraduates of geotechnical engineering for civil engineers, this established textbook sets out the basic theories of soil mechanics in a clear and straightforward way; combining both classical and critical state theories and giving students a good grounding in the subject which will last right through into a career as a geotechnical engineer.The subject is broken down into discrete topics which are presented in a series of short, focused chapters with clear and accessible text that develops from the purely theoretical to discussing practical applications. Soil behaviour is described by relatively simple equations with clear parameters while a number of worked examples and simple experimental demonstrations are included to illustrate the principles involved and aid reader understanding.
735 kr
Skickas inom 10-15 vardagar
Ideal for undergraduates of geotechnical engineering for civil engineers, this established textbook sets out the basic theories of soil mechanics in a clear and straightforward way; combining both classical and critical state theories and giving students a good grounding in the subject which will last right through into a career as a geotechnical engineer.The subject is broken down into discrete topics which are presented in a series of short, focused chapters with clear and accessible text that develops from the purely theoretical to discussing practical applications. Soil behaviour is described by relatively simple equations with clear parameters while a number of worked examples and simple experimental demonstrations are included to illustrate the principles involved and aid reader understanding.
402 kr
Skickas inom 5-8 vardagar
Class Leader
His Work and how to do it, With Illustrations of Principles, Deeds, Methods and Results
Inbunden, Engelska, 2022
351 kr
Skickas inom 5-8 vardagar
Class Leader
His Work and how to do it, With Illustrations of Principles, Deeds, Methods and Results
Häftad, Engelska, 2022
203 kr
Skickas inom 5-8 vardagar
459 kr
Skickas inom 5-8 vardagar
Centennial History Of American Methodism
Inclusive Of Its Ecclesiastical Organization In 1784 And Its Subsequent Development Under The Superintendency Of Francis Asbury
Inbunden, Engelska, 2023
487 kr
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362 kr
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344 kr
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209 kr
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Centennial History Of American Methodism
Inclusive Of Its Ecclesiastical Organization In 1784 And Its Subsequent Development Under The Superintendency Of Francis Asbury
Häftad, Engelska, 2023
375 kr
Skickas inom 5-8 vardagar
418 kr
Skickas inom 5-8 vardagar
297 kr
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153 kr
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162 kr
Tillfälligt slut
2 820 kr
Skickas inom 10-15 vardagar
Fundamentals of Ground Engineering is an unconventional study guide that serves up the key principles, theories, definitions, and analyses of geotechnical engineering in bite-sized pieces. This book contains brief one or two pages per topic‘snippets of information covering the geotechnical engineering component of a typical undergraduate course in civil engineering as well as some topics for advanced courses. Written in note form, it summarizes the basic principles and theories of soil mechanics, the procedures for creating a geotechnical model, and the common analyses for slopes, foundations, and walls.Puts the mechanics into soil mechanics Presents information that is simple to use‘structured around diagrams and formulae with few words Explains detailed analyses given in the longer standard textsA short, easily read summary of the basic theories and routine analyses of ground engineering, Fundamentals of Ground Engineering incorporates plenty of diagrams and concentrated data without going into detailed explanations. This text is an ideal reference for students, practicing civil engineers‘senior and junior and by engineering geologists.
1 379 kr
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This volume provides a rigorous examination of key issues relating to employment in small businesses. These include an anlysis of the true extent of job crreation provided by small firms, the rleative quality of jobs in small firms, the growth of self-employment during the 1980s and the way in which the small firm interacts with its local labour markets. These issues are examined in an international context, wth comparative examples from the USA, the UK and Europe.
417 kr
Skickas inom 10-15 vardagar
This volume provides a rigorous examination of key issues relating to employment in small businesses. These include an anlysis of the true extent of job crreation provided by small firms, the rleative quality of jobs in small firms, the growth of self-employment during the 1980s and the way in which the small firm interacts with its local labour markets. These issues are examined in an international context, wth comparative examples from the USA, the UK and Europe.
324 kr
Skickas inom 3-6 vardagar
193 kr
Skickas inom 5-8 vardagar
472 kr
Skickas inom 3-6 vardagar
474 kr
Skickas inom 10-15 vardagar
Fundamentals of Ground Engineering is an unconventional study guide that serves up the key principles, theories, definitions, and analyses of geotechnical engineering in bite-sized pieces. This book contains brief—one or two pages per topic—snippets of information covering the geotechnical engineering component of a typical undergraduate course in civil engineering as well as some topics for advanced courses. Written in note form, it summarizes the basic principles and theories of soil mechanics, the procedures for creating a geotechnical model, and the common analyses for slopes, foundations, and walls.Puts the mechanics into soil mechanicsPresents information that is simple to use—structured around diagrams and formulae with few wordsExplains detailed analyses given in the longer standard textsA short, easily read summary of the basic theories and routine analyses of ground engineering, Fundamentals of Ground Engineering incorporates plenty of diagrams and concentrated data without going into detailed explanations. This text is an ideal reference for students, practicing civil engineers—senior and junior—and by engineering geologists.
156 kr
Skickas inom 5-8 vardagar
145 kr
Skickas inom 5-8 vardagar
128 kr
Tillfälligt slut
166 kr
Skickas inom 5-8 vardagar
335 kr
Skickas inom 5-8 vardagar
903 kr
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Research in Nursing Series The main objectives of this study were to present profiles of a hostel in Glasgow and a comparative hostel, to make assessments and referrals and to evaluate their effect. These objectives were successfully met along with secondary objectives to discover insights into the residents' experiences and lifestyles, and their interaction with health and nursing services. The objectives were addressed by gathering and analysing quantitative and qualitative data and the use of theoretical perspectives: Roy's nursing theory of adaptation (to study the men as individuals) and a sociological perspective, including Deviance Theory, to examine the men as a group. Although the study concentrated on District Nursing practise, it demonstrates universal methods of nursing practise relevant to all community nurses.