John Gibe – författare

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1 produkter

1. 

   Business Models and Strategy

   Av John Gibe, Thomas Kalling

   Häftad, 2019

   470 kr

   Lägg i varukorg

   What makes a business model successful? In this book the roots of business models are traced to the concept of the “business idea” which was popularized by researchers in the 1960s and 1970s. The business idea stresses the importance of conformance between the market and the product system, as well …