John P. McHale – författare

Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presidential primary debates beginning with the 1948 American presidential primary campaign. They conclude with the 2000 presidential primaries.They identify the functions, topics, and targets of attacks, and the results are compared with research on primary TV spots and with general debates. An important resource for scholars and students of American presidential and party elections and political communications.

Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.