William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.

A comprehensive categorization of 2000 presidential campaign communication. . . . [Includes] unique information, sometimes with startling potential significance.

• Chapter 1 PrefacePart 2 I. IntroductionChapter 3 1. Overview: A Functional Theory of Political Campaign DiscourseChapter 4 2. Method and Procedures: Analyzing Acclaims, Attacks, and DefensesPart 5 II. PrimariesChapter 6 3. Television SpotsChapter 7 4. DebatesChapter 8 5. Web PagesChapter 9 6. Radio SpotsChapter 10 7. Television Talk Show AppearancesPart 11 III. Nominating ConventionsChapter 12 8. Featured SpeakersChapter 13 9. Acceptance AddressesChapter 14 10. Spouses' SpeechesPart 15 IV. General Election CampaignChapter 16 11. Television SpotsChapter 17 12. DebatesChapter 18 13. Web PagesChapter 19 14. Radio SpotsChapter 20 15. Television Talk Show AppearancesPart 21 V. Conclusion and ImplicationsChapter 22 16. Outcomes and ImplicationsChapter 23 ReferencesChapter 24 Indexes

William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.

A comprehensive categorization of 2000 presidential campaign communication. . . . [Includes] unique information, sometimes with startling potential significance.

• Chapter 1 PrefacePart 2 I. IntroductionChapter 3 1. Overview: A Functional Theory of Political Campaign DiscourseChapter 4 2. Method and Procedures: Analyzing Acclaims, Attacks, and DefensesPart 5 II. PrimariesChapter 6 3. Television SpotsChapter 7 4. DebatesChapter 8 5. Web PagesChapter 9 6. Radio SpotsChapter 10 7. Television Talk Show AppearancesPart 11 III. Nominating ConventionsChapter 12 8. Featured SpeakersChapter 13 9. Acceptance AddressesChapter 14 10. Spouses' SpeechesPart 15 IV. General Election CampaignChapter 16 11. Television SpotsChapter 17 12. DebatesChapter 18 13. Web PagesChapter 19 14. Radio SpotsChapter 20 15. Television Talk Show AppearancesPart 21 V. Conclusion and ImplicationsChapter 22 16. Outcomes and ImplicationsChapter 23 ReferencesChapter 24 Indexes

William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.

A comprehensive categorization of 2000 presidential campaign communication. . . . [Includes] unique information, sometimes with startling potential significance.

• Chapter 1 PrefacePart 2 I. IntroductionChapter 3 1. Overview: A Functional Theory of Political Campaign DiscourseChapter 4 2. Method and Procedures: Analyzing Acclaims, Attacks, and DefensesPart 5 II. PrimariesChapter 6 3. Television SpotsChapter 7 4. DebatesChapter 8 5. Web PagesChapter 9 6. Radio SpotsChapter 10 7. Television Talk Show AppearancesPart 11 III. Nominating ConventionsChapter 12 8. Featured SpeakersChapter 13 9. Acceptance AddressesChapter 14 10. Spouses' SpeechesPart 15 IV. General Election CampaignChapter 16 11. Television SpotsChapter 17 12. DebatesChapter 18 13. Web PagesChapter 19 14. Radio SpotsChapter 20 15. Television Talk Show AppearancesPart 21 V. Conclusion and ImplicationsChapter 22 16. Outcomes and ImplicationsChapter 23 ReferencesChapter 24 Indexes