Jonatan Södergren – författare
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3 produkter
Disability and Digital Marketing
Av Jonatan Södergren, Niklas Vallström
Inbunden, 2025
2510 kr
Lägg i varukorg
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, …
Disability and Digital Marketing
Av Jonatan Södergren, Niklas Vallström
Häftad, 2026
727 kr
Lägg i varukorg
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, …
Marketing Insights from Popular Culture
Av Jonatan Södergren, Niklas Vallström m. fl.
Inbunden, 2026
2510 kr
Lägg i varukorg
This book explores how everyday stories, media, and symbols shape—and are shaped by—the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs, and other familiar cultural settings, this book offers fresh perspectives on how marketing operates …
