Jonatan Södergren teaches branding in Bristol, United Kingdom, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.Niklas Vallström is Senior Lecturer in Marketing at Örebro University, Sweden. His research explores the “holy trinity” of consumption, value, and culture.Pierre Guillet de Monthoux is Professor at the Stockholm School of Economics, Sweden; Scientific Director of the SSE Art Initiative, and author of Curating Capitalism. His work integrates philosophy, art, and management.

• Introduction: marketing insights from popular culture 1. Pink sincerity: post-postmodernism and double appropriation in marketing 2. “I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends’ sustainable character Phoebe 3. Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande 4. Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships 5. Brand community protection through contested brand revival 6. The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’ 7. Outside in: the atmospheric disruptions of popular culture

Jonatan Södergren teaches branding in Bristol, United Kingdom, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.Niklas Vallström is Senior Lecturer in Marketing at Örebro University, Sweden. His research explores the “holy trinity” of consumption, value, and culture.Pierre Guillet de Monthoux is Professor at the Stockholm School of Economics, Sweden; Scientific Director of the SSE Art Initiative, and author of Curating Capitalism. His work integrates philosophy, art, and management.

• Introduction: marketing insights from popular culture 1. Pink sincerity: post-postmodernism and double appropriation in marketing 2. “I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends’ sustainable character Phoebe 3. Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande 4. Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships 5. Brand community protection through contested brand revival 6. The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’ 7. Outside in: the atmospheric disruptions of popular culture

Jonatan Södergren teaches branding in Bristol, United Kingdom, the home of Banksy, Long John Silver and the other buccaneers in Treasure Island. He has previously worked with PR in the music industry.Niklas Vallström is Senior Lecturer in Marketing at Örebro University, Sweden. His research explores the “holy trinity” of consumption, value, and culture.Pierre Guillet de Monthoux is Professor at the Stockholm School of Economics, Sweden; Scientific Director of the SSE Art Initiative, and author of Curating Capitalism. His work integrates philosophy, art, and management.

• Introduction: marketing insights from popular culture 1. Pink sincerity: post-postmodernism and double appropriation in marketing 2. “I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends’ sustainable character Phoebe 3. Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande 4. Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships 5. Brand community protection through contested brand revival 6. The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’ 7. Outside in: the atmospheric disruptions of popular culture