Jonathan Hardy – författare
Visar alla böcker från författaren Jonathan Hardy. Handla med fri frakt och snabb leverans.
26 produkter
Western Media Systems
Inbunden, 2008
2512 kr
Lägg i varukorg
Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems. Jonathan Hardy takes a …
Western Media Systems
Häftad, 2008
619 kr
Lägg i varukorg
Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems. Jonathan Hardy takes a …
Critical Political Economy of the Media
An Introduction
Inbunden, 2014
2504 kr
Lägg i varukorg
How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey of …
Critical Political Economy of the Media
An Introduction
Häftad, 2014
747 kr
Lägg i varukorg
How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey of …
Sponsored Editorial Content in Digital Journalism
E-bok, 2023
762 kr
Lägg i varukorg
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional …
Sponsored Editorial Content in Digital Journalism
E-bok, 2023
746 kr
Lägg i varukorg
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional …
Sponsored Editorial Content in Digital Journalism
Inbunden, 2023
2504 kr
Lägg i varukorg
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional …
Sponsored Editorial Content in Digital Journalism
Häftad, 2024
646 kr
Lägg i varukorg
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional …
Mapping the Media-Marketing Ecology
Av Jonathan Hardy, Iain MacRury m. fl.
Inbunden, 2026
994 kr
Lägg i varukorg
This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration.Drawing on the findings of the three- year Branded Content Governance Project, this book outlines the …
Western Media Systems
E-bok, 2010
727 kr
Lägg i varukorg
Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems. Jonathan Hardy takes a …
Western Media Systems
E-bok, 2010
712 kr
Lägg i varukorg
Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems. Jonathan Hardy takes a …
Critical Political Economy of the Media
An Introduction
E-bok, 2014
864 kr
Lägg i varukorg
How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey of …
Critical Political Economy of the Media
An Introduction
E-bok, 2014
864 kr
Lägg i varukorg
How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey of …
Branded Content
The Fateful Merging of Media and Marketing
Inbunden, 2021
2504 kr
Lägg i varukorg
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and …
Branded Content
The Fateful Merging of Media and Marketing
Häftad, 2021
617 kr
Lägg i varukorg
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and …
Advertising Handbook
Av Sean Brierley, Jonathan Hardy m. fl.
Inbunden, 2018
2578 kr
Lägg i varukorg
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and …
Advertising Handbook
Av Sean Brierley, Jonathan Hardy m. fl.
Häftad, 2018
770 kr
Lägg i varukorg
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and …
Advertising Handbook
Av Helen Powell, Iain Macrury m. fl.
E-bok, 2018
864 kr
Lägg i varukorg
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and …
Advertising Handbook
Av Helen Powell, Iain Macrury m. fl.
E-bok, 2018
864 kr
Lägg i varukorg
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and …
Branded Content
The Fateful Merging of Media and Marketing
E-bok, 2021
727 kr
Lägg i varukorg
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and …
Branded Content
The Fateful Merging of Media and Marketing
E-bok, 2021
727 kr
Lägg i varukorg
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and …
Cross-Media Promotion
Häftad, 2010
485 kr
Lägg i varukorg
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in …
Cross-Media Promotion
Inbunden, 2010
2870 kr
Lägg i varukorg
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in …
Intelligent Automation in Digital Transformation Strategy
Building IA Programs in the Agentic AI Era
Häftad, 2025
312 kr
Lägg i varukorg
Harness the full potential of Intelligent Automation (IA) to transform your businesses, stay competitive, and navigate the complexities of today’s digital landscape. This book is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent …
Intelligent Automation in Digital Transformation Strategy
Building IA Programs in the Agentic AI Era
E-bok, 2025
336 kr
Lägg i varukorg
Harness the full potential of Intelligent Automation (IA) to transform your businesses, stay competitive, and navigate the complexities of today’s digital landscape. This book is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent …
