Joni Salminen – författare
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3 produkter
3 produkter
554 kr
Skickas inom 10-15 vardagar
Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.
Understanding Audiences, Customers, and Users via Analytics
An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Inbunden, Engelska, 2023
432 kr
Skickas inom 10-15 vardagar
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
Understanding Audiences, Customers, and Users via Analytics
An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Häftad, Engelska, 2024
432 kr
Skickas inom 10-15 vardagar
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.