Jorma Larimo – författare

Discover how European firms operate in the global marketplaceContemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and the Czech Republic analyze both outward and inward types of operations, foreign sourcing, and foreign partner selection. The book also addresses international counterfeiting and the impact of culture on advertising related issues. Contemporary Euromarketing includes results of surveys and interviews with more than 1,000 European companies and case studies of software firms, export circles, and print media to present analytical insights on the internal and external aspect of marketing in the European Union. This unique book examines the vital issues facing European markets and marketing systems in dealing with global economics, including inter- and intra-trade activities, export behavior, marketing strategies and practices, marketing implications of strategic alliances, public sector marketing, comparative marketing systems, buyer-seller interactions, and business customs and practices among European countries.Topics examined in Contemporary Euromarketing include:a conceptual growth model with typical starting points, pathways, and outcomes of international growth whether partner commitment to export cooperation leads to a higher degree of success differences in international development of INVs and how/why differences are manifested the relationship between export intensity and different types of performance by structural equation modeling (SEM) analysis description of the stages of the internationalization process and its link to performance international sourcing as an entrepreneurial act the relationship between partner selection and international joint venture (IJV) performance differences and similarities between magazine advertisements in France and the Czech Republic the effects of provocative advertising imagery on consumers’ attitudes toward product factors that attract international counterfeiting to the European Union and much more!Contemporary Euromarketing is an essential resource for practitioners, academics, and policymakers involved in the European Union’s growing role in the global marketplace.

Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization.Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction.Topics in Market Entry and Operational Decision Making in East-West Business Relationships include:studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.

Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization.Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction.Topics in Market Entry and Operational Decision Making in East-West Business Relationships include:studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.

Over the past few decades, alliance and networks have been generally examined individually. This Handbook sheds new light on this research by combining the two topics and focuses on highlighting their similarities.The expert contributors discuss topics surrounding the state-of-the-art in alliance and network research such as organizing opportunities in international entrepreneurship; transaction costs in alliances and joint ventures; diaspora networks; and national culture and international alliances. They go on to look at conceptual developments relating to born globals; subsidiary performance; internationalisation; and knowledge transfer and organisational learning. Finally, they present empirical evidence of international alliances and networks. They combine diverse types of studies including literature reviews, conceptual papers and empirical studies in order to provide the reader with a comprehensive understanding of the topic.Researchers with an interest in joint ventures and alliance and networks, along with students and academics of international business will find this book to be a valuable resource.Contributors: S. Andersson, U. Andersson, A. Arslan, G.B. Awuah, P Ekman, M. Elo, C. Erixon, N. Evers, P.N. Ghauri, M. Hilmersson, M. Hsia-Wen Ho, M. Johanson, V. Kaartemo, J. Larimo, C. López-Duarte, H. Lundberg, T. Mainela, H. Makkonen, M. Marinov, S.T. Marinova, L.-G. Mattsson, H. Merchant, K.E. Meyer, N. Mirc, N. Nummela, R. Olkkonen, U.F. Ott, S. Papaioannou, E. Pernu, V. Puhakka, P.A. Ryan, S. Saarenketo, A. Salmi, P. Servais, A. Smith, A. Thyr, L. Torkkeli, P. Very, M.M. Vidal-Suárez, Y. Wang

Over the past few decades, alliance and networks have been generally examined individually. This Handbook sheds new light on this research by combining the two topics and focuses on highlighting their similarities.The expert contributors discuss topics surrounding the state-of-the-art in alliance and network research such as organizing opportunities in international entrepreneurship; transaction costs in alliances and joint ventures; diaspora networks; and national culture and international alliances. They go on to look at conceptual developments relating to born globals; subsidiary performance; internationalisation; and knowledge transfer and organisational learning. Finally, they present empirical evidence of international alliances and networks. They combine diverse types of studies including literature reviews, conceptual papers and empirical studies in order to provide the reader with a comprehensive understanding of the topic.Researchers with an interest in joint ventures and alliance and networks, along with students and academics of international business will find this book to be a valuable resource.Contributors: S. Andersson, U. Andersson, A. Arslan, G.B. Awuah, P Ekman, M. Elo, C. Erixon, N. Evers, P.N. Ghauri, M. Hilmersson, M. Hsia-Wen Ho, M. Johanson, V. Kaartemo, J. Larimo, C. López-Duarte, H. Lundberg, T. Mainela, H. Makkonen, M. Marinov, S.T. Marinova, L.-G. Mattsson, H. Merchant, K.E. Meyer, N. Mirc, N. Nummela, R. Olkkonen, U.F. Ott, S. Papaioannou, E. Pernu, V. Puhakka, P.A. Ryan, S. Saarenketo, A. Salmi, P. Servais, A. Smith, A. Thyr, L. Torkkeli, P. Very, M.M. Vidal-Suárez, Y. Wang

This definitive Research Handbook explores the restructuring strategies of globalised firms, bringing together a wide range of topics from export exit, subsidiary divestment and market re-entry to relocation, offshoring and backshoring. Contributors from diverse fields including marketing, entrepreneurship, strategic management and economics provide a multi-dimensional methodological approach to the analysis of exit. They consider exit both in terms of export markets and foreign direct investment, and in terms of subsequent re-entry in the same markets as well as relocation to other countries. Taking a global view, chapters, which take the shape of literature reviews, conceptual works and qualitative and quantitative studies, represent diverse regions and country contexts, such as China, the EU, Norway, Russia and the US. Providing an overview of international divestments and their associated phenomena of relocation and re-entry, the book concludes by presenting avenues for further research. Drawing together conceptual works, case studies, quantitative studies, bibliometric analysis and meta-analysis, this timely Research Handbook will be a valuable resource for researchers and students of international business. Its use of empirical case studies will also be valuable for business practitioners interested in international divestment and export exit.

This volume of Progress in International Business Research comprises of a selection of competitive papers from the 34th European International Business Academy Annual Conference, held in Tallinn, Estonia in December 2008, with the theme International Business and the Catching-up Economies: Challenges and Opportunities. It addresses two main issues - the internationalization process, and the role of knowledge and innovation for internationalization - both of which are important in the current economic slowdown- for catching-up and for other economies, scholars and practitioners. Divided into four parts, contributions in the first part concern the internationalization processes of multinational and international new ventures and the changes of different factors during these processes. In the second part, attention is paid to foreign operation methods such as online internationalization, the methods used in initial internationalization activities and the comparison between internationalizing with goods and services. The third part focuses on the importance of knowledge for internationalization, how it is acquired from subsidiaries or headquarters and how the state can assist. The final part of the volume discusses the role of innovation and knowledge creation in the international expansion and performance of enterprises from Central, Eastern and Southern European transition economies, but also for those entering these countries. The volume provides new theoretical, managerial and policy insights in the field of International Business research and should interest scholars, managers and policy-makers alike.

This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research.

The edited collection brings into focus the meanings, interpretations and the process of value creation in international business.

This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research.