Josef Ploner – författare

Going far beyond being just a mega sport event, the Olympic Games are, and have been in the past, important settings for tourism and cultural change. Hosting the Olympic Games presents a unique opportunity for countries to promote, regenerate, and develop cities and regions, and to firmly locate them within an increasingly competitive global tourism marketplace. From Athens to Rio de Janeiro, Olympic landmark buildings, ‘districts’, and ‘parks’ have permanently transformed cities and regions, and gained tremendous material and symbolic value as tourist attractions. On another level, the Olympic Games produce a kaleidoscopic range of intangible and quasi-religious engagements with place and spectacle. They have a tremendous impact on the image of the host country, while invoking collective memories and touching on emotions such as suspense, compassion, togetherness, and pride. Tourism has also become a major watchword in ongoing debates on the ‘legacy’ of the Olympic Games, and it deeply penetrates discourses on social justice and cultural change on a local, national and global scale. This book was originally published as a special issue of the Journal of Tourism and Cultural Change.

Going far beyond being just a mega sport event, the Olympic Games are, and have been in the past, important settings for tourism and cultural change. Hosting the Olympic Games presents a unique opportunity for countries to promote, regenerate, and develop cities and regions, and to firmly locate them within an increasingly competitive global tourism marketplace. From Athens to Rio de Janeiro, Olympic landmark buildings, ‘districts’, and ‘parks’ have permanently transformed cities and regions, and gained tremendous material and symbolic value as tourist attractions. On another level, the Olympic Games produce a kaleidoscopic range of intangible and quasi-religious engagements with place and spectacle. They have a tremendous impact on the image of the host country, while invoking collective memories and touching on emotions such as suspense, compassion, togetherness, and pride. Tourism has also become a major watchword in ongoing debates on the ‘legacy’ of the Olympic Games, and it deeply penetrates discourses on social justice and cultural change on a local, national and global scale. This book was originally published as a special issue of the Journal of Tourism and Cultural Change.

Described as ‘cultural crossroads’ or ‘mosaic’, ‘powder keg’, ‘border’, ‘bridge’ or Europe’s ‘Other’, the region comprising former Yugoslavia has, over time, conjured up ambiguous imaginaries associated with political unrest, national contest and ethnic divide. Since the disintegration of Yugoslavia and the succeeding Yugoslav Wars of the 1990s, both the geography and historiography of the region have been thoroughly reconfigured, which has impacted the ways in which heritage is interpreted and used at local, regional and national levels. In this ongoing process of heritage (re)interpretation, tourism is more than just a ‘dark’ spectacle. While it can be seen as a catalyst through which to filter or normalise dissonant memories, it can also be utilised as a powerful ideological tool which enables the narrative reinvention of contested traditions and divisive myths.

Drawing on case studies from Bosnia-Herzegovina, Croatia and Kosovo, this volume generates new and fascinating insights into the contested terrain of heritage tourism in former Yugoslavia. It explores the manifold ways in which tourism stakeholders engage with, capitalise on, and make sense of sites and events marked by conflict and trauma. Unlike many previous studies, this book features contributions by emerging, early-career scholars emanating from within the region, and working across disciplines such as anthropology, art history, geography and political studies. This book was originally published as a special issue of the Journal of Tourism and Cultural Change.