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How innovation hotspots for the world s aging population may prove to be of vital economic and strategic importance in the years ahead. Populations around the world are aging, and older adults economic influence already considerable stands to grow markedly in the decades ahead. Finding ways to make these lives better is a win-win-win: for older consumers; for aging economies; and for companies and the regions where they reside. This much-needed volume edited by Joseph Coughlin and Luke Yoquinto, Longevity Hubs, brings together contributors entrepreneurs, researchers, designers, public servants, and others who are addressing the multifaceted concerns of aging societies. Together, they explore the possibility that specific regions will soon distinguish themselves as longevity hubs: a home to disproportionate economic and innovative activity for older populations. If a region were to emerge as such a disproportionate hotspot, that area and its home nation might better weather some of the challenges posed by population aging, while at the same time providing a cash injection into the local economy thanks to aging markets domestic and foreign. Longevity Hubs explores strategies adopted by different areas government and industry leaders to promote such activity; who different regions target markets are; and how local, older adults may affect (and be affected by) innovation in their area. Longevity Hubs opens on Greater Boston, with the collected articles comprising the 'Longevity Hub' special project that ran in the Boston Globe in 2021 and 2022. Then the book zooms out to take in a more global stage, in the form of nine chapters written by representatives of cities and regions staking a claim as powerhouses of aging innovation. These include Louisville, in the US; Newcastle, in the UK; Dubai; Milan; Sao Paulo; Tel Aviv; regions in Japan and Thailand; and Aging2.0, a distributed network.
Longevity Economy
Inside the World's Fastest-Growing, Most Misunderstood Market
Inbunden, Engelska, 2017
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As the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology, and has spearheaded groundbreaking research and innovation on improving the quality of life for older people and those who care for them. Now, in The Longevity Economy, he uses this expertise to break new ground in understanding this market, which composes an ever-increasing share of the total population.While companies see the size and wealth of this market, they all too often use an outdated narrative to figure out what it really wants. Coughlin debunks conventional wisdom and provides the framing needed to be in sync with this influential and lucrative market. He uses fascinating examples from a wide variety of sectors, from financial services to housing, health care, consumer products, and personal relationships. He showcases the work of companies like PillPack, an online pharmacy that delivers medicine presorted to your home; OXO, which makes ergonomic utensils; and edX, an online learning platform that makes it easy for older people to learn from home. Coughlin's insights will help businesses connect with older consumers, who continue to defy expectations, contribute to economic growth, and build a better, enduring vision of old age.