Joseph Pilotta – författare

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1 produkter

1. 

   Before the Ad Image: Body Memory in Motion

   Body Memory in Motion

   Av Joseph Pilotta, Algis Mickunas

   E-bok, 2018

   2073 kr

   Lägg i varukorg

   The ad image has become the focus of ad research, and to a certain extent this is justified. To understand how the ad image is received, the tradition of advertising creators, planners and buyers have asserted it is based on memory. Specifically, it is rooted in affective memory in which the …