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2 produkter
2 produkter
160 kr
Skickas inom 5-8 vardagar
Digital technologies have opened up new possibilities for the cultural sector. Many museums are represented on the internet with various materials. Augmented reality and virtual reality offer immersion experiences even for existing museums. However, for many topics there are no museums and exhibitions. The author group “Virtual Museums Forum” is now presenting a contribution to the discussion that focuses on museums in the metaverse. It aims to promote conceptual considerations for implementing virtual museums. This raises two fundamental questions: “What is a virtual museum?” and “For which topics or constellations can a virtual museum be particularly suitable?” This book provides a pragmatic answer to the first question. Comprehensive theses are then put forward for the second question and implementation of virtual museums. Look inside “Virtual Museums Forum” author group:Isabelle Becker, Messe BaselOtmar Böhmer, Kunststiftung Volkswagen und Kunstmuseum WolfsburgReinhard Gröne, Angel Engine e. V., DüsseldorfBernd Günter, Heinrich-Heine-Universität DüsseldorfRebecca Heinzelmann, Studio HeinzelmannAnja Kircher-Kannemann, Jugendstilforum Bad NauheimYasmin Mahmoudi, Kanzlei Dr. Mahmoudi & Partner Rechtsanwälte mbB, KölnJulia Römhild, Heinrich-Heine-Universität DüsseldorfHolger Simon, Pausanio, KölnTheresa Stärk, Heinrich-Heine-Universität DüsseldorfLaura Zebisch, Goethe-Institut
667 kr
Skickas inom 10-15 vardagar
Sie untersucht dabei in einem zweistufigen Forschungsprozess, welcher qualitative und quantitative Elemente erkenntnisorientiert verbindet, die Ursachen und Konsequenzen von Kundenstolz und zeigt Implikationen für Theorie und Praxis des Relationship Marketing im B2C-Bereich auf.