Jūratė Banytė – författare
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3 produkter
Gamification and Consumer Engagement
Creating Value in Context of ICT Development
Av Rimantas Gatautis, Jūratė Banytė m. fl.
Inbunden, 2020
1463 kr
Lägg i varukorg
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a …
Gamification and Consumer Engagement
Creating Value in Context of ICT Development
Av Elena Vitkauskaite, Jurate Banyte m. fl.
E-bok, 2020
1838 kr
Lägg i varukorg
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a …
Gamification and Consumer Engagement
Creating Value in Context of ICT Development
Av Rimantas Gatautis, Jūratė Banytė m. fl.
Häftad, 2021
1463 kr
Lägg i varukorg
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a …
