Justina Shiroka-Pula – författare

This academic volume explores the relationship between ethnicity and entrepreneurship across the Western Balkan Peninsula, focusing on how cultural capital influences enterprise within a multicultural context. Through contributions from regional experts, the book examines the impact of ethnicity on both mainstream and minority entrepreneurs, including Ottoman Turks, Ashkenazi and Sephardi Jews in Bosnia, and Muslims in North Macedonia. It highlights the historical and contemporary dynamics of ethnic clustering and entrepreneurial attitudes. The analysis covers cultural pluralism from the Ottoman and Austrian eras to the fragmented pluralism post-Yugoslavia, showing how these factors have shaped business practices. This volume is essential for understanding the nuanced interplay between culture and entrepreneurship in a region rich with ethnic diversity.

This book offers a comprehensive exploration of the intersection between gender and digital entrepreneurship, focusing on emerging countries. Despite the transformative potential of digital technologies, gender disparities in entrepreneurship persist, particularly in emerging countries. Women entrepreneurs often face a unique set of challenges that hinder their participation and success in the digital economy. Therefore, understanding the unique challenges and opportunities faced by women entrepreneurs is crucial in those areas. From access to capital and networks to overcoming societal biases, this book delves into the complexities of gender dynamics within the digital startup ecosystem. Through real-world case studies, this book highlights both the achievements and challenges experienced by digital entrepreneurs, especially for women. This book provides both inspiration and practical insight, serving as a valuable resource for policymakers, educators, and aspiring entrepreneurs in advancing gender equality within the digital landscape. Aligned with Sustainable Development Goal 5 (SDG 5), it emphasizes the promotion of equal access to economic resources for women, the empowerment of women through technology, and the adoption and reinforcement of policies and legislation that support gender equality.