Jyoti Kachroo – författare

This book is designed and written to throw some light on several of CRM and its impact on Agri-business ventures. The book provides empirical information about the need and importance of Customer relationship management in Agri-Business field. The main contents of the book are basically based on primary as well as secondary data and factual information from the various Agri-Business based case studies and will act as a ready reference for various policy planners/makers for betterment of the business ventures. The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area. The future policy implications have also been provided.

The research conducted on the Diagnostic Study of Farmers in relation to Price Spread Analysis, Marketing Patterns, and the Evaluation of Agricultural Diversification.

This book written and designed to know the perception of entrepreneur towards the importance of business plan, analyze the challenges while running business plan and to analyze the effect of essential features of business plan on the success or fancier of a business This book highlights the scenario of Business Plan and its importance in present competitive era. His book also emphasizes on the importance and significance of Business Pan in Agio based inmate rtes in the sample area for their sustainability. The book is based on primary as well as secondary data and factual information from the various food supermarkets customers, etc. The book has considerable importance to r the students of agri-business management and scholar*, who are interested and engaged in this area The book is beneficial both for the students and the entrepreneurs. It has provided complete information about the factors influencing the success of a business plan and has shown the importance of the business plan among smai trim, it has further hoped in establishing a platform for further research. Gathering information about the challenges, to lowed by entreprerveuis whie operating K mining business activities K a vital issue that Is to be analyzed by taking into consideration the importance of various activities that play a significant role in running the enterprise Further, the study has focus seed on understanding concepts of a business plan.

In recent years packaging technology has developed at a rapid rate that it has become an important area posing health hazards to mankind and an issue of debate for industry and government. In developed countries many regulatory measures are on the anvil. This may have far reaching consequences in selection of packaging materials for the food industries. The development of different fishery products, new markets and new class of consumers demand a greater understanding of the needs of the products, the market and the system of distribution. Consumer protection requirements are beginning to force new thinking with regard to the packaged distribution of different fishery products. This book is aimed at giving a right concept to the seafood processors and all those who are concerned with seafood processing for selecting appropriate packaging technique and packaging for a variety of seafood products. As far as we are aware, it is the first attempt to provide such an integrated approach. Until now authors have tended to confine their attentions to the techniques employed to produce various packaging materials neglecting such important aspects such as conversions and their application for use in the packaging of fish and fish products. Furthermore, students in the field of food processing and particularly in fish processing would find it extremely useful as the book gives fundamentals to many advanced food processing techniques like retort pouch processing, modified atmosphere packaging etc. Different chapters in this book are written by eminent scientists/experts working in various institutes and industries, probably the most outstanding experts in the field in the country. This book gives the most recent developments and provides fish processing technologists and business executives a comprehensive understanding of the packaging aspects of highly perishable commodities like fish and fish products.

The specialty crop sector has experienced consistent growth both domestically and internationally over the past decade. Nevertheless, the emergence of the COVID-19 pandemic has introduced unique obstacles to the industry, which could potentially hinder its continued expansion, while simultaneously promoting a favorable trend in consumer preferences for purchasing specialty crops directly from farms. To capture a larger share of the economic value derived from their crops, farmers could consider performing certain processing functions on-site prior to selling their products, developing higher-value specialty crops, establishing direct marketing channels that bypass intermediaries, and identifying niche markets. These additional benefits would stimulate economic activity and foster entrepreneurship development. Consequently, the publication titled Entrepreneurship Development in Specialty Agriculture aims to explore the role of specialty agriculture in the formation and growth of enterprises.