Jyoti Kachroo – författare

The research conducted on the Diagnostic Study of Farmers in relation to Price Spread Analysis, Marketing Patterns, and the Evaluation of Agricultural Diversification.

The specialty crop sector has experienced consistent growth both domestically and internationally over the past decade. Nevertheless, the emergence of the COVID-19 pandemic has introduced unique obstacles to the industry, which could potentially hinder its continued expansion, while simultaneously promoting a favorable trend in consumer preferences for purchasing specialty crops directly from farms. To capture a larger share of the economic value derived from their crops, farmers could consider performing certain processing functions on-site prior to selling their products, developing higher-value specialty crops, establishing direct marketing channels that bypass intermediaries, and identifying niche markets. These additional benefits would stimulate economic activity and foster entrepreneurship development. Consequently, the publication titled Entrepreneurship Development in Specialty Agriculture aims to explore the role of specialty agriculture in the formation and growth of enterprises.