Kaj Storbacka – författare
Visar alla böcker från författaren Kaj Storbacka. Handla med fri frakt och snabb leverans.
8 produkter
SMASH
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Av Kaj Storbacka, Suvi Nenonen
E-bok, 2018
1133 kr
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Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving …
SMASH
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Av Suvi Nenonen, Kaj Storbacka
Inbunden, 2018
1046 kr
Lägg i varukorg
Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving …
SMASH
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Av Kaj Storbacka, Suvi Nenonen
E-bok, 2018
1109 kr
Lägg i varukorg
Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving …
Solution Business
Building a Platform for Organic Growth
Av Kaj Storbacka, Risto Pennanen
Inbunden, 2014
736 kr
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Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution …
Solution Business
Building a Platform for Organic Growth
Av Risto Pennanen, Kaj Storbacka
E-bok, 2014
672 kr
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Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution …
Solution Business
Building a Platform for Organic Growth
Av Kaj Storbacka, Risto Pennanen
Häftad, 2016
534 kr
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Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution …
Strategisches Account Management
Mit CRM den Kundenwert steigern
Av Kari Kaario, Kaj Storbacka m. fl.
E-bok, 2013
591 kr
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Strategisches Account Management
Mit CRM den Kundenwert steigern
Av Reinhold Rapp, Kaj Storbacka m. fl.
Häftad, 2012
584 kr
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Nicht selten liefert nur ein kleiner Anteil von Kunden den größten Beitrag zum Cashflow eines Unternehmens. Das hier verborgene Wertpotenzial wird jedoch von den wenigsten Unternehmen strategisch und operativ genutzt. Reinhold Rapp, Kaj Storbacka und Kari Kaario beschreiben in ihrem Buch Wege und …
