Kalyan Ramanathan – författare

There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works.

Modern B2B Marketing: A Practitioner''s Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It''s for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization; for product managers and sales professionals who often work with marketing but don''t understand how it all fits together; and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitioner''s guidebook for effective, modern B2B marketing.

Centered around a new model for modern marketing, Modern B2B Marketing is built around the customer. It provides an integrated framework and approach to marketing, including downloadable templates that will help you improve performance in portfolio and product marketing, content marketing, demand generation, marketing operations, customer advocacy, and more. 

If you want to gain a competitive advantage in today''s fast-paced digital world, this TinyTechGuide™ is for you!  Remember, it''s not the tech that''s tiny, just the book!™

In a world full of generative AI hoopla, it''s easy to get lost in the maze of options and marketing hype. Don''t get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. The CIO''s Guide to Adopting Generative AI: Five Keys to Success fills a critical knowledge gap for CIOs and business leaders by succinctly offering five success factors that need to be met before an organization can successfully incorporate generative AI.

To unlock the transformative business value of generative AI, business leaders must: 1) identify enterprise use cases, 2) apply context to large language models (LLMs) using their organization''s data, 3) take special precautions to ensure data security and privacy, 4) implement an artificial intelligence (AI) governance framework, and 5) build manageable AI applications for business users. This report provides the keys to unlocking the true potential of generative AI.

Full of use cases and real-world applications, this report is designed for business leaders, tech professionals, and IT teams. We provide practical, jargon-free explanations of generative AI''s transformative power.

Gain a competitive edge in today''s marketplace with The CIO''s Guide to Adopting Generative AI: Five Keys to Success. Remember, it''s not the tech that''s tiny, it''s the book!™