Kalyan Ramanathan – författare
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4 produkter
Modern B2B Marketing
A Practitioner's Guide to Marketing Excellence
Av David Sweenor, Kalyan Ramanathan
Häftad, 2023
242 kr
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Modern B2B Marketing
A Practitioner''s Guide for Marketing Excellence
Av Kalyan Ramanathan, David Sweenor
E-bok, 2023
756 kr
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There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in …
CIO's Guide to Adopting Generative AI
Five Keys to Success
Av Kalyan Ramanathan, David Sweenor
E-bok, 2023
504 kr
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In a world full of generative AI hoopla, it''s easy to get lost in the maze of options and marketing hype. Don''t get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. The CIO''s Guide to Adopting Generative AI: …
CIO's Guide to Adopting Generative AI
Five Keys to Success
Av David Sweenor, Kalyan Ramanathan
Häftad, 2023
167 kr
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